Streaming Engagement: How sense of community generates customer engagement?

Detalhes bibliográficos
Autor(a) principal: Borges, Carlota Joana Moreira
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/149745
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Streaming Engagement: How sense of community generates customer engagement?Sense of CommunitySocial InfluenceCustomer EngagementStreaming PlatformsDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceIn our generation, the feeling of belonging is a feeling we encounter every day because we always achieve to be part of something that everyone does. More and more, this feeling is rising in our generation, and the main reason is the rapid spread of information through social media and the power that social influence has gained. Social media plays an important role in connecting everyone around the world. However, this influence is affecting customers' behaviors, in a way never expected from brands, so their focus has to change because people learn more about things from other people. Nowadays, the target is the communities that will lead and expose others their way, changing the behavior, and recommending things. To reach this scope, this study aims to investigate how the sense of community generates customer engagement. More specifically, how the feeling of belonging in society or in a group can increase and create customer engagement on streaming platforms, and what is the cause of this influence on people.Pinto, Diego CostaJesus, Frederico Miguel Campos Cruz Ribeiro deRUNBorges, Carlota Joana Moreira2023-02-27T18:21:14Z2023-01-252023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149745TID:203237951enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:31:35Zoai:run.unl.pt:10362/149745Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:50.525223Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Streaming Engagement: How sense of community generates customer engagement?
title Streaming Engagement: How sense of community generates customer engagement?
spellingShingle Streaming Engagement: How sense of community generates customer engagement?
Borges, Carlota Joana Moreira
Sense of Community
Social Influence
Customer Engagement
Streaming Platforms
title_short Streaming Engagement: How sense of community generates customer engagement?
title_full Streaming Engagement: How sense of community generates customer engagement?
title_fullStr Streaming Engagement: How sense of community generates customer engagement?
title_full_unstemmed Streaming Engagement: How sense of community generates customer engagement?
title_sort Streaming Engagement: How sense of community generates customer engagement?
author Borges, Carlota Joana Moreira
author_facet Borges, Carlota Joana Moreira
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Jesus, Frederico Miguel Campos Cruz Ribeiro de
RUN
dc.contributor.author.fl_str_mv Borges, Carlota Joana Moreira
dc.subject.por.fl_str_mv Sense of Community
Social Influence
Customer Engagement
Streaming Platforms
topic Sense of Community
Social Influence
Customer Engagement
Streaming Platforms
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-02-27T18:21:14Z
2023-01-25
2023-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149745
TID:203237951
url http://hdl.handle.net/10362/149745
identifier_str_mv TID:203237951
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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