Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception

Detalhes bibliográficos
Autor(a) principal: Oliveira, Gustavo Alexandre Cavaleiro de
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152361
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Reinventing the retail sector with Virtual Fitting Rooms: Consumer PerceptionDigital transformationVirtual Fitting RoomsRetail SectorConsumerPerceptionSDG 9 - Industry, innovation and infrastructureSDG 10 - Reduced inequalitiesSDG 11 - Sustainable cities and communitiesSDG 12 - Responsible production and consumptionProject Work presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMVirtual Fitting Rooms (VFRs) have emerged as a promising technology for the eyewear industry, offering consumers the opportunity to try on glasses virtually before purchasing them. However, little is known about consumers' perception towards VFRs, especially in the context of eyewear. This thesis aims to explore consumers' assessment of VFRs for eyewear using a mixed-methods approach, including an experiment, in-depth interviews, and observation method. The sample consisted of 219 participants from NOVA IMS. The experiment aimed to measure the degree of acceptance of potential privacy issues involved and the willingness to use VFRs. The in-depth interviews aimed to explore the reasons behind participants' assessments towards VFRs, while the observation method was used to analyse the behavior and interaction between the participants and the VFR. The results indicate that concerns regarding potential privacy issues involved in VFRs were higher among the personalized sample. Additionally, younger, and male consumers were more likely to be accepting of potential privacy issues and more responsive to VFRs. Participants were less likely to use VFRs if it required uploading a video but were moderately likely to use VFRs if it required uploading a photo. However, participants were likely to use VFRs if it required entering measurements. Finally, a high proportion of the sample indicated that they would consider or certainly buy after the VFR experience. This study contributes to the literature on consumer’s perception towards VFRs by providing insights of NOVA IMS consumers’ perceptions towards VFRs for eyewear. The findings have important implications for eyewear retailers and manufacturers who are considering the implementation of VFR technology.Szabó-Douat, TeodóraRUNOliveira, Gustavo Alexandre Cavaleiro de2023-05-03T16:45:46Z2023-04-142023-04-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152361TID:203275195enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:42Zoai:run.unl.pt:10362/152361Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:53.197017Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
title Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
spellingShingle Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
Oliveira, Gustavo Alexandre Cavaleiro de
Digital transformation
Virtual Fitting Rooms
Retail Sector
Consumer
Perception
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
SDG 11 - Sustainable cities and communities
SDG 12 - Responsible production and consumption
title_short Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
title_full Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
title_fullStr Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
title_full_unstemmed Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
title_sort Reinventing the retail sector with Virtual Fitting Rooms: Consumer Perception
author Oliveira, Gustavo Alexandre Cavaleiro de
author_facet Oliveira, Gustavo Alexandre Cavaleiro de
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Oliveira, Gustavo Alexandre Cavaleiro de
dc.subject.por.fl_str_mv Digital transformation
Virtual Fitting Rooms
Retail Sector
Consumer
Perception
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
SDG 11 - Sustainable cities and communities
SDG 12 - Responsible production and consumption
topic Digital transformation
Virtual Fitting Rooms
Retail Sector
Consumer
Perception
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
SDG 11 - Sustainable cities and communities
SDG 12 - Responsible production and consumption
description Project Work presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2023
dc.date.none.fl_str_mv 2023-05-03T16:45:46Z
2023-04-14
2023-04-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152361
TID:203275195
url http://hdl.handle.net/10362/152361
identifier_str_mv TID:203275195
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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