Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity
Autor(a) principal: | |
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Data de Publicação: | 2023 |
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Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v11i2.6401 |
Resumo: | The fragmentation of consumption and algorithms’ increasing impact on how content is recommended and displayed makes it even more important to analyse and promote exposure diversity, i.e., the extent to which audiences are exposed to, discover, and engage with diverse content. Although there is a growing literature addressing how to define media diversity in the context of the challenges posed by platformisation, this article translates the normative dimensions into a framework for operationalising exposure diversity into a tangible policy goal, taking into account datafication and its consequences in terms of increasing data requirements towards platforms. The main objective of this study is to analyse initiatives to assess exposure diversity in the platform era and to discuss how such assessment could be improved, particularly for policy initiatives. This involves addressing several challenges of existing approaches for the assessment of exposure diversity related to defining an appropriate frame of reference, determining the degree of diversity required, dealing with data transparency issues, and promoting user autonomy. To achieve this, we propose a framework for analysing initiatives aimed at assessing and promoting exposure to media diversity. Our framework is composed of four key features: measures (type of initiative), metrics (quantifying exposure diversity), data collection methods, and data requirements. We apply this framework to a set of 13 initiatives and find that policy initiatives can benefit from adopting metrics based on distances and experimenting with data collection methods. |
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Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversityaudiovisual policy; data requirement; exposure diversity; media pluralism; news policy; online platforms; platform regulation; recommender systemsThe fragmentation of consumption and algorithms’ increasing impact on how content is recommended and displayed makes it even more important to analyse and promote exposure diversity, i.e., the extent to which audiences are exposed to, discover, and engage with diverse content. Although there is a growing literature addressing how to define media diversity in the context of the challenges posed by platformisation, this article translates the normative dimensions into a framework for operationalising exposure diversity into a tangible policy goal, taking into account datafication and its consequences in terms of increasing data requirements towards platforms. The main objective of this study is to analyse initiatives to assess exposure diversity in the platform era and to discuss how such assessment could be improved, particularly for policy initiatives. This involves addressing several challenges of existing approaches for the assessment of exposure diversity related to defining an appropriate frame of reference, determining the degree of diversity required, dealing with data transparency issues, and promoting user autonomy. To achieve this, we propose a framework for analysing initiatives aimed at assessing and promoting exposure to media diversity. Our framework is composed of four key features: measures (type of initiative), metrics (quantifying exposure diversity), data collection methods, and data requirements. We apply this framework to a set of 13 initiatives and find that policy initiatives can benefit from adopting metrics based on distances and experimenting with data collection methods.Cogitatio Press2023-06-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v11i2.6401https://doi.org/10.17645/mac.v11i2.6401Media and Communication; Vol 11, No 2 (2023): A Datafied Society: Data Power, Infrastructures, and Regulations; 379-3912183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/6401https://www.cogitatiopress.com/mediaandcommunication/article/view/6401/6401Copyright (c) 2023 Heritiana Ranaivoson, Nino Domazetovikjinfo:eu-repo/semantics/openAccessRanaivoson, HeritianaDomazetovikj, Nino2023-06-29T17:45:28Zoai:ojs.cogitatiopress.com:article/6401Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:01:42.973349Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
title |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
spellingShingle |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity Ranaivoson, Heritiana audiovisual policy; data requirement; exposure diversity; media pluralism; news policy; online platforms; platform regulation; recommender systems |
title_short |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
title_full |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
title_fullStr |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
title_full_unstemmed |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
title_sort |
Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity |
author |
Ranaivoson, Heritiana |
author_facet |
Ranaivoson, Heritiana Domazetovikj, Nino |
author_role |
author |
author2 |
Domazetovikj, Nino |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Ranaivoson, Heritiana Domazetovikj, Nino |
dc.subject.por.fl_str_mv |
audiovisual policy; data requirement; exposure diversity; media pluralism; news policy; online platforms; platform regulation; recommender systems |
topic |
audiovisual policy; data requirement; exposure diversity; media pluralism; news policy; online platforms; platform regulation; recommender systems |
description |
The fragmentation of consumption and algorithms’ increasing impact on how content is recommended and displayed makes it even more important to analyse and promote exposure diversity, i.e., the extent to which audiences are exposed to, discover, and engage with diverse content. Although there is a growing literature addressing how to define media diversity in the context of the challenges posed by platformisation, this article translates the normative dimensions into a framework for operationalising exposure diversity into a tangible policy goal, taking into account datafication and its consequences in terms of increasing data requirements towards platforms. The main objective of this study is to analyse initiatives to assess exposure diversity in the platform era and to discuss how such assessment could be improved, particularly for policy initiatives. This involves addressing several challenges of existing approaches for the assessment of exposure diversity related to defining an appropriate frame of reference, determining the degree of diversity required, dealing with data transparency issues, and promoting user autonomy. To achieve this, we propose a framework for analysing initiatives aimed at assessing and promoting exposure to media diversity. Our framework is composed of four key features: measures (type of initiative), metrics (quantifying exposure diversity), data collection methods, and data requirements. We apply this framework to a set of 13 initiatives and find that policy initiatives can benefit from adopting metrics based on distances and experimenting with data collection methods. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v11i2.6401 https://doi.org/10.17645/mac.v11i2.6401 |
url |
https://doi.org/10.17645/mac.v11i2.6401 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/6401 https://www.cogitatiopress.com/mediaandcommunication/article/view/6401/6401 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Heritiana Ranaivoson, Nino Domazetovikj info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Heritiana Ranaivoson, Nino Domazetovikj |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio Press |
publisher.none.fl_str_mv |
Cogitatio Press |
dc.source.none.fl_str_mv |
Media and Communication; Vol 11, No 2 (2023): A Datafied Society: Data Power, Infrastructures, and Regulations; 379-391 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799131684609720321 |