Accessing the determinants of millennials’ online protective behaviour: how their protection motivation translates into actual use behaviour

• Autor(a) principal: Medeiros, Ana Sofia Rocha de
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/68873
• topic: Security intentions; Protection motivation; Use behaviour; Online security; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This research focuses on assessing the determinants of Millennials Protection Motivation (or Security Intentions) on their actual Use Behaviour when navigating online in terms of the protective measures they adopt. For this purpose, the proposed model integrates variables from two widely accepted behavioural theories, the Protection Motivation Theory and the Reasoned Action Approach. Hence, an online survey was conducted, relying on 236 responses, which were analysed through hierarchical multiple regression. Results show a gap between Security Intentions and Use Behaviour and indicate Safety Habit Strength and Actual Control as significant at predicting Use Behaviour. Differently to published literature, this research analyses not only behavioural intention, but also the user’s actual Use Behaviour.