Inovação digital no entretenimento televisivo: aplicação das plataformas de streaming - revisão sistemática da literatura

• Autor(a) principal: Ribeiro, Bárbara Mariana Martins
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/19081
• topic: Streaming; Plataformas de streaming; Televisão; Entretenimento; Revisão sistemática; Streaming platforms; Television; Entertainment; Systematic review; Economia

With the fast evolution of digital technology, the basis of the digital innovation process, streaming platforms emerged, a mean of distribution that began to play an important role in the media industry, with the television industry standing out in this medium. TV stations, considering the popularity of platforms, evolved into a new market and began distributing their content online, a digital transition in a traditional medium. This dissertation aims to analyze the application of streaming platforms, understanding their impact as a digital innovation in television entertainment, through the method of systematic literature review. In order to ensure methodological rigor, this systematic literature review follows the PRISMA guidelines (Preferred Reporting Items for Systematic Reviews and Meta-Analyses), with a total of 23 documents being included in this study. The results suggest that the impact of streaming platforms as a digital innovation in television entertainment has two levels, its impact on the audience, which is reflected in a positive audience adhesion to the platforms, resulting in a generation that prefers to watch television content on streaming platforms and finally, its impact in the context of television stations, marked by changes in production, distribution, technology and business models of television stations.