Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms

Detalhes bibliográficos
Autor(a) principal: Montardo, Sandra Portella
Data de Publicação: 2021
Outros Autores: Valiati, Vanessa Amália Dalpizol
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/35310
Resumo: This paper aims to identify elements for consumption analysis in streaming platforms through the Practice Theory. It is noticed that the recommender systems inherent to these platforms produce a concept of individuality driven by sociotechnical dynamics which involve addressing patterns of contents and ads combined with data generated by the users’ activities. It is believed that the permanent character of this reciprocity between authomatized procedures and the users’ action reveals the consumption through temporary alliances between both sides, reason by which it renews the interest in the consumption approaches which consider the production of meaning and identities. Material aspects, competences, meanings and relational dynamics are elements provided by the Practice Theory which work as a base to analyse consumption in these platforms.
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spelling Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms¿Streaming de contenido, streaming en sí mismo? Elementos para el análisis de consumo personalizado en plataformas de streamingStreaming de conteúdo, streaming de si? Elementos para análise do consumo personalizado em plataformas de streamingConsumptionStreaming PlatformsPractice TheoryConsumoPlataformas de streamingTeoría de prácticaConsumoPlataformas de streamingTeoria de PráticaConsumo e plataformas de streamingThis paper aims to identify elements for consumption analysis in streaming platforms through the Practice Theory. It is noticed that the recommender systems inherent to these platforms produce a concept of individuality driven by sociotechnical dynamics which involve addressing patterns of contents and ads combined with data generated by the users’ activities. It is believed that the permanent character of this reciprocity between authomatized procedures and the users’ action reveals the consumption through temporary alliances between both sides, reason by which it renews the interest in the consumption approaches which consider the production of meaning and identities. Material aspects, competences, meanings and relational dynamics are elements provided by the Practice Theory which work as a base to analyse consumption in these platforms.Este artículo tiene como objetivo identificar elementos para el análisis de consumo en plataformas de streaming a través de la Teoría de Práctica (TP). Se observa que los sistemas de recomendación inherentes a estas plataformas producen una concepción de la individualidad impulsada por dinámicas sociotécnicas que involucran patrones de direccionamiento, contenido y anuncios combinados con datos generados por la actividad del usuario. Se cree que la naturaleza permanente de esta reciprocidad entre los procedimientos automatizados y la acción del usuario revela el consumo a través de alianzas temporales entre ésos y, por lo tanto, renueva el interés en los enfoques de consumo que consideran el significado y la producción de identidad. Los aspectos materiales, las competencias, los significados y las dinámicas relacionales son elementos derivados de la TP, los cuales sirven como base para analizar el consumo en dichas plataformas. Este artigo tem por objetivo identificar elementos para a análise de consumo em plataformas de streaming pela Teoria de Prá tica (TP). Percebe-se que os sistemas de recomendação inerentes a essas plataformas produzem uma concepçã o de individualidade acionada por dinâmicas sociotécnicas que envolvem padrões de endereçamento de conteúdos e de anúncios combinados com os dados gerados pelas atividades dos usuários. Acredita-se que o caráter permanente dessa reciprocidade entre procedimentos automatizados e a açã o dos usuários revela o consumo por meio de alianças temporárias entre essas partes e, por isso, renova o interesse nas abordagens de consumo que consideram a produção de sentido e de identidades. Aspectos materiais, competências, significados e dinâmicas relacionais são elementos provenientes das TP que servem como base para analisar consumo nas referidas plataformas. Editora da PUCRS - ediPUCRS2021-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3531010.15448/1980-3729.2021.1.35310Revista FAMECOS; Vol. 28 No. 1 (2021): Single Volume; e35310Revista FAMECOS; Vol. 28 Núm. 1 (2021): Número Único; e35310Revista FAMECOS; v. 28 n. 1 (2021): Número Único; e353101980-37291415-054910.15448/1980-3729.2021.1reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/35310/26907Copyright (c) 2021 Revista FAMECOShttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMontardo, Sandra PortellaValiati, Vanessa Amália Dalpizol2022-02-04T19:02:42Zoai:ojs.revistaseletronicas.pucrs.br:article/35310Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2022-02-04T19:02:42Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
¿Streaming de contenido, streaming en sí mismo? Elementos para el análisis de consumo personalizado en plataformas de streaming
Streaming de conteúdo, streaming de si? Elementos para análise do consumo personalizado em plataformas de streaming
title Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
spellingShingle Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
Montardo, Sandra Portella
Consumption
Streaming Platforms
Practice Theory
Consumo
Plataformas de streaming
Teoría de práctica
Consumo
Plataformas de streaming
Teoria de Prática
Consumo e plataformas de streaming
title_short Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
title_full Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
title_fullStr Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
title_full_unstemmed Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
title_sort Streaming of content, streaming of oneself? Elements for analysis of personalized consumption in streaming platforms
author Montardo, Sandra Portella
author_facet Montardo, Sandra Portella
Valiati, Vanessa Amália Dalpizol
author_role author
author2 Valiati, Vanessa Amália Dalpizol
author2_role author
dc.contributor.author.fl_str_mv Montardo, Sandra Portella
Valiati, Vanessa Amália Dalpizol
dc.subject.por.fl_str_mv Consumption
Streaming Platforms
Practice Theory
Consumo
Plataformas de streaming
Teoría de práctica
Consumo
Plataformas de streaming
Teoria de Prática
Consumo e plataformas de streaming
topic Consumption
Streaming Platforms
Practice Theory
Consumo
Plataformas de streaming
Teoría de práctica
Consumo
Plataformas de streaming
Teoria de Prática
Consumo e plataformas de streaming
description This paper aims to identify elements for consumption analysis in streaming platforms through the Practice Theory. It is noticed that the recommender systems inherent to these platforms produce a concept of individuality driven by sociotechnical dynamics which involve addressing patterns of contents and ads combined with data generated by the users’ activities. It is believed that the permanent character of this reciprocity between authomatized procedures and the users’ action reveals the consumption through temporary alliances between both sides, reason by which it renews the interest in the consumption approaches which consider the production of meaning and identities. Material aspects, competences, meanings and relational dynamics are elements provided by the Practice Theory which work as a base to analyse consumption in these platforms.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/35310
10.15448/1980-3729.2021.1.35310
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/35310
identifier_str_mv 10.15448/1980-3729.2021.1.35310
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/35310/26907
dc.rights.driver.fl_str_mv Copyright (c) 2021 Revista FAMECOS
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Revista FAMECOS
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 28 No. 1 (2021): Single Volume; e35310
Revista FAMECOS; Vol. 28 Núm. 1 (2021): Número Único; e35310
Revista FAMECOS; v. 28 n. 1 (2021): Número Único; e35310
1980-3729
1415-0549
10.15448/1980-3729.2021.1
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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