Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International

Detalhes bibliográficos
Autor(a) principal: Machado, Ana Filipa Barbosa de Pena
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/6242
Resumo: Lomography Society International’s conviction that the “Future is Analog”, as well as its portfolio of analog photographic cameras with a retro-inspired design, stands out within a market in which former blockbuster companies’ future is in jeopardy, exactly because they weren’t able to keep up with the latest technological developments. Throughout this research, it will be suggested the role that a wise and strategically planned retromarketing approach can play on the success of a brand next to its targets, even in markets driven by cutting edge technology. Besides, it will also be explored the influence of lomography’s emotional appeal, along with its ability to create a tribal movement around it, which ultimately has been leading its major worldwide success.
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spelling Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society InternationalLomographyRetroNostalgiaBrand tribesCâmara fotográficaLomography Society International’s conviction that the “Future is Analog”, as well as its portfolio of analog photographic cameras with a retro-inspired design, stands out within a market in which former blockbuster companies’ future is in jeopardy, exactly because they weren’t able to keep up with the latest technological developments. Throughout this research, it will be suggested the role that a wise and strategically planned retromarketing approach can play on the success of a brand next to its targets, even in markets driven by cutting edge technology. Besides, it will also be explored the influence of lomography’s emotional appeal, along with its ability to create a tribal movement around it, which ultimately has been leading its major worldwide success.A convicção da Lomography Society International de que o “Futuro é Analógico”, bem como o seu portfolio de câmaras fotográficas analógicas de design retro, destaca-se no âmbito de um mercado em que o futuro de empresas que costumavam ser muito bem sucedidas está agora em perigo, exactamente devido à sua incapacidade de acompanhar os recentes desenvolvimentos tecnológicos. Ao longo deste estudo, será sugerido o papel que uma abordagem sagaz e estrategicamente planeada de retromarketing pode desempenhar no sucesso de uma marca perante os seus targets, mesmo operando em mercados regidos por tecnologia de ponta. Para além disso, também será explorada a influência do apelo emocional da lomografia, a par com a sua capacidade de criar um movimento tribal à sua volta, o que, em última análise, tem levado ao seu sucesso em todo o mundo.2014-01-20T17:26:37Z2012-01-01T00:00:00Z20122012-04info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/6242engMachado, Ana Filipa Barbosa de Penainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:51:33Zoai:repositorio.iscte-iul.pt:10071/6242Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:25:32.525498Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
title Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
spellingShingle Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
Machado, Ana Filipa Barbosa de Pena
Lomography
Retro
Nostalgia
Brand tribes
Câmara fotográfica
title_short Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
title_full Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
title_fullStr Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
title_full_unstemmed Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
title_sort Going retro in a high-tech: How analog lomographic cameras survived the advent of digital cameras society international world: Case study: Lomography Society International
author Machado, Ana Filipa Barbosa de Pena
author_facet Machado, Ana Filipa Barbosa de Pena
author_role author
dc.contributor.author.fl_str_mv Machado, Ana Filipa Barbosa de Pena
dc.subject.por.fl_str_mv Lomography
Retro
Nostalgia
Brand tribes
Câmara fotográfica
topic Lomography
Retro
Nostalgia
Brand tribes
Câmara fotográfica
description Lomography Society International’s conviction that the “Future is Analog”, as well as its portfolio of analog photographic cameras with a retro-inspired design, stands out within a market in which former blockbuster companies’ future is in jeopardy, exactly because they weren’t able to keep up with the latest technological developments. Throughout this research, it will be suggested the role that a wise and strategically planned retromarketing approach can play on the success of a brand next to its targets, even in markets driven by cutting edge technology. Besides, it will also be explored the influence of lomography’s emotional appeal, along with its ability to create a tribal movement around it, which ultimately has been leading its major worldwide success.
publishDate 2012
dc.date.none.fl_str_mv 2012-01-01T00:00:00Z
2012
2012-04
2014-01-20T17:26:37Z
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/6242
url http://hdl.handle.net/10071/6242
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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