Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior

Detalhes bibliográficos
Autor(a) principal: Morais, Alline Sardinha Cordeiro
Data de Publicação: 2016
Outros Autores: Gomes, Karen Márcia Carvalho, de Azevedo, Lucas Ribeiro, Pessanha, Weydder de Almeida
Tipo de documento: Artigo
Idioma: por
Título da fonte: Vértices (Campos dos Goitacazes. Online)
Texto Completo: https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.v17n315-12
Resumo: The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities.
id IFFlu_e0cd641005c6ad33862e16620531c349
oai_identifier_str oai:ojs.editoraessentia.iff.edu.br:article/5798
network_acronym_str IFFlu
network_name_str Vértices (Campos dos Goitacazes. Online)
repository_id_str
spelling Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behaviorDesign Retrô e Marketing do Saudosismo: Influência da tendência nostálgica no comportamento de consumoRetroNostalgiaDesignConsumptionRetro brandingRetrôNostalgiaDesignConsumoRetro brandingThe presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities.A presença de elementos que remetem à nostalgia em diversos setores da sociedade contemporânea tem sido objeto de estudo de pesquisadores de diversas áreas. No marketing, a nostalgia é percebida como uma tendência de mercado que atrai consumidores através de suas emoções passadas. Este artigo objetiva analisar os fatores que impulsionam o fenômeno retrô, face à evolução do consumo, dos valores atuais que pautam o relacionamento entre marcas e consumidores, através de uma pesquisa exploratória, buscando também compreender este fenômeno, determinando conceitos em relação à cultura retrô e suas peculiaridades.  Instituto Federal de Educação, Ciência e Tecnologia Fluminense2016-04-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.v17n315-1210.19180/1809-2667.v17n315-12Revista Vértices; Vol. 17 No. 3 (2015); 215-233Revista Vértices; Vol. 17 Núm. 3 (2015); 215-233Revista Vértices; v. 17 n. 3 (2015); 215-2331809-26671415-2843reponame:Vértices (Campos dos Goitacazes. Online)instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazesinstacron:IFFluminenseporhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.v17n315-12/4795Morais, Alline Sardinha CordeiroGomes, Karen Márcia Carvalhode Azevedo, Lucas RibeiroPessanha, Weydder de Almeidainfo:eu-repo/semantics/openAccess2021-02-24T10:09:30Zoai:ojs.editoraessentia.iff.edu.br:article/5798Revistahttps://essentiaeditora.iff.edu.br/index.php/vertices/PUBhttps://essentiaeditora.iff.edu.br/index.php/vertices/oaiessentia@iff.edu.br1809-26671415-2843opendoar:2021-02-24T10:09:30Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazesfalse
dc.title.none.fl_str_mv Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
Design Retrô e Marketing do Saudosismo: Influência da tendência nostálgica no comportamento de consumo
title Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
spellingShingle Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
Morais, Alline Sardinha Cordeiro
Retro
Nostalgia
Design
Consumption
Retro branding
Retrô
Nostalgia
Design
Consumo
Retro branding
title_short Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
title_full Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
title_fullStr Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
title_full_unstemmed Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
title_sort Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
author Morais, Alline Sardinha Cordeiro
author_facet Morais, Alline Sardinha Cordeiro
Gomes, Karen Márcia Carvalho
de Azevedo, Lucas Ribeiro
Pessanha, Weydder de Almeida
author_role author
author2 Gomes, Karen Márcia Carvalho
de Azevedo, Lucas Ribeiro
Pessanha, Weydder de Almeida
author2_role author
author
author
dc.contributor.author.fl_str_mv Morais, Alline Sardinha Cordeiro
Gomes, Karen Márcia Carvalho
de Azevedo, Lucas Ribeiro
Pessanha, Weydder de Almeida
dc.subject.por.fl_str_mv Retro
Nostalgia
Design
Consumption
Retro branding
Retrô
Nostalgia
Design
Consumo
Retro branding
topic Retro
Nostalgia
Design
Consumption
Retro branding
Retrô
Nostalgia
Design
Consumo
Retro branding
description The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the factors that drive the retro phenomenon, given the evolution of consumption, the current values that govern the relationship between brands and consumers through an exploratory research, also seeking to understand this phenomenon, determining concepts in relation to retro culture and its peculiarities.
publishDate 2016
dc.date.none.fl_str_mv 2016-04-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.v17n315-12
10.19180/1809-2667.v17n315-12
url https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.v17n315-12
identifier_str_mv 10.19180/1809-2667.v17n315-12
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.v17n315-12/4795
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
dc.source.none.fl_str_mv Revista Vértices; Vol. 17 No. 3 (2015); 215-233
Revista Vértices; Vol. 17 Núm. 3 (2015); 215-233
Revista Vértices; v. 17 n. 3 (2015); 215-233
1809-2667
1415-2843
reponame:Vértices (Campos dos Goitacazes. Online)
instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron:IFFluminense
instname_str Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron_str IFFluminense
institution IFFluminense
reponame_str Vértices (Campos dos Goitacazes. Online)
collection Vértices (Campos dos Goitacazes. Online)
repository.name.fl_str_mv Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazes
repository.mail.fl_str_mv essentia@iff.edu.br
_version_ 1797077561621086208

Registros relacionados