Strategic marketing plan of Loulé Municipality - new tourism development destination

• Autor(a) principal: Pires, Mónica dos Santos
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/68980
• topic: Loulé; Inland tourism; Strategy and marketing; Nature; Adventure tourism; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This Work Project was created due to the interest and concern of the Municipal Council of Loulé in finding an economic and social solution to increase the awareness of the Loulé’s Inland Regions. In this Project it will be presented a strategic marketing plan for the tourism development of Loulé’s municipality inland areas, to be developed in 5 years. It will be done field research about the different municipalities, with focus on the interior region, to assess the main strengths and weaknesses and the best way to explore them (SWOT) for social and touristic development purpose. The main objective of the marketing plan is to increase the awareness and attractiveness of the Loulé’s Municipality inland areas in the domestic and international market, exploring the opportunity given by the industry new trends and Loulé’s municipality coastline areas such as Quinta do Lago and Vilamoura which are known worldwide and regarded as competitive tourism destinations.