Strategic marketing plan of Loulé Municipality - new tourism development destination
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/68980 |
Resumo: | This Work Project was created due to the interest and concern of the Municipal Council of Loulé in finding an economic and social solution to increase the awareness of the Loulé’s Inland Regions. In this Project it will be presented a strategic marketing plan for the tourism development of Loulé’s municipality inland areas, to be developed in 5 years. It will be done field research about the different municipalities, with focus on the interior region, to assess the main strengths and weaknesses and the best way to explore them (SWOT) for social and touristic development purpose. The main objective of the marketing plan is to increase the awareness and attractiveness of the Loulé’s Municipality inland areas in the domestic and international market, exploring the opportunity given by the industry new trends and Loulé’s municipality coastline areas such as Quinta do Lago and Vilamoura which are known worldwide and regarded as competitive tourism destinations. |
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Strategic marketing plan of Loulé Municipality - new tourism development destinationLouléInland tourismStrategy and marketingNatureAdventure tourismDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis Work Project was created due to the interest and concern of the Municipal Council of Loulé in finding an economic and social solution to increase the awareness of the Loulé’s Inland Regions. In this Project it will be presented a strategic marketing plan for the tourism development of Loulé’s municipality inland areas, to be developed in 5 years. It will be done field research about the different municipalities, with focus on the interior region, to assess the main strengths and weaknesses and the best way to explore them (SWOT) for social and touristic development purpose. The main objective of the marketing plan is to increase the awareness and attractiveness of the Loulé’s Municipality inland areas in the domestic and international market, exploring the opportunity given by the industry new trends and Loulé’s municipality coastline areas such as Quinta do Lago and Vilamoura which are known worldwide and regarded as competitive tourism destinations.Silva, Luís Correia daRUNPires, Mónica dos Santos2019-05-08T15:43:38Z2019-01-152019-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/68980TID:202224040enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:41Zoai:run.unl.pt:10362/68980Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:53.435777Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
title |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
spellingShingle |
Strategic marketing plan of Loulé Municipality - new tourism development destination Pires, Mónica dos Santos Loulé Inland tourism Strategy and marketing Nature Adventure tourism Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
title_full |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
title_fullStr |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
title_full_unstemmed |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
title_sort |
Strategic marketing plan of Loulé Municipality - new tourism development destination |
author |
Pires, Mónica dos Santos |
author_facet |
Pires, Mónica dos Santos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silva, Luís Correia da RUN |
dc.contributor.author.fl_str_mv |
Pires, Mónica dos Santos |
dc.subject.por.fl_str_mv |
Loulé Inland tourism Strategy and marketing Nature Adventure tourism Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Loulé Inland tourism Strategy and marketing Nature Adventure tourism Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This Work Project was created due to the interest and concern of the Municipal Council of Loulé in finding an economic and social solution to increase the awareness of the Loulé’s Inland Regions. In this Project it will be presented a strategic marketing plan for the tourism development of Loulé’s municipality inland areas, to be developed in 5 years. It will be done field research about the different municipalities, with focus on the interior region, to assess the main strengths and weaknesses and the best way to explore them (SWOT) for social and touristic development purpose. The main objective of the marketing plan is to increase the awareness and attractiveness of the Loulé’s Municipality inland areas in the domestic and international market, exploring the opportunity given by the industry new trends and Loulé’s municipality coastline areas such as Quinta do Lago and Vilamoura which are known worldwide and regarded as competitive tourism destinations. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-05-08T15:43:38Z 2019-01-15 2019-01-15T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/68980 TID:202224040 |
url |
http://hdl.handle.net/10362/68980 |
identifier_str_mv |
TID:202224040 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137970576424960 |