Positive effects of strategic corporate social responsibility
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/9591 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Positive effects of strategic corporate social responsibilityCSRStrategyCustomer company identificationBrand trustA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsIn recent years scholars have been developing various theoretical models to measure the effects of corporate social responsibility activities on customer perceptions and on customer-company identification. While significant advances have been made in demonstrating the positive effects of CSR initiatives, little research has been focused on how a structured approach to CSR affects these variables. This study aims to demonstrate the major positive effects of a strategic approach to CSR in comparison to a philanthropic approach, and to provide managers with useful advices for the creation of shared value for the society.NSBE - UNLStory, JoanaBoccardelli, PaoloRUNBeccu, Gabriele2013-05-14T09:26:11Z2012-062012-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9591enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:47Zoai:run.unl.pt:10362/9591Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:55.304722Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Positive effects of strategic corporate social responsibility |
title |
Positive effects of strategic corporate social responsibility |
spellingShingle |
Positive effects of strategic corporate social responsibility Beccu, Gabriele CSR Strategy Customer company identification Brand trust |
title_short |
Positive effects of strategic corporate social responsibility |
title_full |
Positive effects of strategic corporate social responsibility |
title_fullStr |
Positive effects of strategic corporate social responsibility |
title_full_unstemmed |
Positive effects of strategic corporate social responsibility |
title_sort |
Positive effects of strategic corporate social responsibility |
author |
Beccu, Gabriele |
author_facet |
Beccu, Gabriele |
author_role |
author |
dc.contributor.none.fl_str_mv |
Story, Joana Boccardelli, Paolo RUN |
dc.contributor.author.fl_str_mv |
Beccu, Gabriele |
dc.subject.por.fl_str_mv |
CSR Strategy Customer company identification Brand trust |
topic |
CSR Strategy Customer company identification Brand trust |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-06 2012-06-01T00:00:00Z 2013-05-14T09:26:11Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/9591 |
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http://hdl.handle.net/10362/9591 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
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NSBE - UNL |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137833848406016 |