Alumni’s perceptions about commitment towards their university: drivers and consequences
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.1/14700 |
Resumo: | This paper intends to capture alumni's assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement. The study took place at a Portuguese university. Three focus groups, with 21 participants, were conducted to get consistent information permitting further developments. Data were analysed through NVivo software.The study gives insights revealing dimensions such as the relationships with teachers, extracurricular activities and initiation as decisive in their academic experience. Recommending and sharing their experience, underline evidence of what they are willing to give back. Moreover, their consciousness of bearing a mission to contribute to HEI's development was expressed through strong positive feelings, such as the sense of belonging, and pride at being part of the university, defined in their statements. But they all demand an effective ability of the university to communicate with them. Overall conclusions offer a scenario of alumni's commitment, giving HEI's management valuable clues to improvement, but its responsibility in this commitment-relationship was also stressed. Moreover, results also provide contributions to literature enabling other HEIs to replicate the study or simply use the results for their own development. Since the study occurred in a relatively weak alumni culture context, revealing the importance in promoting debate as a means to engage alumni in HEI's efforts for success, it presents insights for further developments in similar higher education environments. |
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Alumni’s perceptions about commitment towards their university: drivers and consequencesRelationship marketingUniversityAlumniCommitment-relationshipPerceptionsFocus groupThis paper intends to capture alumni's assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement. The study took place at a Portuguese university. Three focus groups, with 21 participants, were conducted to get consistent information permitting further developments. Data were analysed through NVivo software.The study gives insights revealing dimensions such as the relationships with teachers, extracurricular activities and initiation as decisive in their academic experience. Recommending and sharing their experience, underline evidence of what they are willing to give back. Moreover, their consciousness of bearing a mission to contribute to HEI's development was expressed through strong positive feelings, such as the sense of belonging, and pride at being part of the university, defined in their statements. But they all demand an effective ability of the university to communicate with them. Overall conclusions offer a scenario of alumni's commitment, giving HEI's management valuable clues to improvement, but its responsibility in this commitment-relationship was also stressed. Moreover, results also provide contributions to literature enabling other HEIs to replicate the study or simply use the results for their own development. Since the study occurred in a relatively weak alumni culture context, revealing the importance in promoting debate as a means to engage alumni in HEI's efforts for success, it presents insights for further developments in similar higher education environments.SpringerSapientiaPedro, IldaMendes, Júlio da CostaPereira, CatarinaSequeira, Bernardete2021-08-01T00:30:20Z2020-08-172020-09-08T16:14:05Z2020-08-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/14700engcv-prod-200080110.1007/s12208-020-00259-yinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-24T10:27:02Zoai:sapientia.ualg.pt:10400.1/14700Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:05:41.842614Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
title |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
spellingShingle |
Alumni’s perceptions about commitment towards their university: drivers and consequences Pedro, Ilda Relationship marketing University Alumni Commitment-relationship Perceptions Focus group |
title_short |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
title_full |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
title_fullStr |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
title_full_unstemmed |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
title_sort |
Alumni’s perceptions about commitment towards their university: drivers and consequences |
author |
Pedro, Ilda |
author_facet |
Pedro, Ilda Mendes, Júlio da Costa Pereira, Catarina Sequeira, Bernardete |
author_role |
author |
author2 |
Mendes, Júlio da Costa Pereira, Catarina Sequeira, Bernardete |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Sapientia |
dc.contributor.author.fl_str_mv |
Pedro, Ilda Mendes, Júlio da Costa Pereira, Catarina Sequeira, Bernardete |
dc.subject.por.fl_str_mv |
Relationship marketing University Alumni Commitment-relationship Perceptions Focus group |
topic |
Relationship marketing University Alumni Commitment-relationship Perceptions Focus group |
description |
This paper intends to capture alumni's assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement. The study took place at a Portuguese university. Three focus groups, with 21 participants, were conducted to get consistent information permitting further developments. Data were analysed through NVivo software.The study gives insights revealing dimensions such as the relationships with teachers, extracurricular activities and initiation as decisive in their academic experience. Recommending and sharing their experience, underline evidence of what they are willing to give back. Moreover, their consciousness of bearing a mission to contribute to HEI's development was expressed through strong positive feelings, such as the sense of belonging, and pride at being part of the university, defined in their statements. But they all demand an effective ability of the university to communicate with them. Overall conclusions offer a scenario of alumni's commitment, giving HEI's management valuable clues to improvement, but its responsibility in this commitment-relationship was also stressed. Moreover, results also provide contributions to literature enabling other HEIs to replicate the study or simply use the results for their own development. Since the study occurred in a relatively weak alumni culture context, revealing the importance in promoting debate as a means to engage alumni in HEI's efforts for success, it presents insights for further developments in similar higher education environments. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-17 2020-09-08T16:14:05Z 2020-08-17T00:00:00Z 2021-08-01T00:30:20Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.1/14700 |
url |
http://hdl.handle.net/10400.1/14700 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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cv-prod-2000801 10.1007/s12208-020-00259-y |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Springer |
publisher.none.fl_str_mv |
Springer |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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