Alumni’s perceptions about commitment towards their university

Detalhes bibliográficos
Autor(a) principal: Pedro, Ilda Maria
Data de Publicação: 2020
Outros Autores: Mendes, Júlio Costa, Pereira, Luis Nobre, Sequeira, Bernardete Dias
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/108665
Resumo: UIDB/04647/2020 UIDP/04647/2020
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spelling Alumni’s perceptions about commitment towards their universitydrivers and consequencesAlumniCommitment-relationshipFocus groupPerceptionsRelationship marketingUniversityEconomics and EconometricsMarketingUIDB/04647/2020 UIDP/04647/2020This paper intends to capture alumni’s assessments and perceptions about decisive dimensions of their commitment towards their alma mater. Their academic experience and current situation are highlighted. Moreover, their perception about the role of Higher Education Institution (HEI) in this commitment-relationship is likewise valuable to get their involvement. The study took place at a Portuguese university. Three focus groups, with 21 participants, were conducted to get consistent information permitting further developments. Data were analysed through NVivo software.The study gives insights revealing dimensions such as the relationships with teachers, extracurricular activities and initiation as decisive in their academic experience. Recommending and sharing their experience, underline evidence of what they are willing to give back. Moreover, their consciousness of bearing a mission to contribute to HEI’s development was expressed through strong positive feelings, such as the sense of belonging, and pride at being part of the university, defined in their statements. But they all demand an effective ability of the university to communicate with them. Overall conclusions offer a scenario of alumni’s commitment, giving HEI’s management valuable clues to improvement, but its responsibility in this commitment-relationship was also stressed. Moreover, results also provide contributions to literature enabling other HEIs to replicate the study or simply use the results for their own development. Since the study occurred in a relatively weak alumni culture context, revealing the importance in promoting debate as a means to engage alumni in HEI’s efforts for success, it presents insights for further developments in similar higher education environments.Centro Interdisciplinar de Ciências Sociais (CICS.NOVA - NOVA FCSH)RUNPedro, Ilda MariaMendes, Júlio CostaPereira, Luis NobreSequeira, Bernardete Dias2020-12-15T05:27:36Z2020-12-012020-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article23application/pdfhttp://hdl.handle.net/10362/108665eng1865-1984PURE: 26818091https://doi.org/10.1007/s12208-020-00259-yinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:53:07Zoai:run.unl.pt:10362/108665Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:13.128321Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Alumni’s perceptions about commitment towards their university
drivers and consequences
title Alumni’s perceptions about commitment towards their university
spellingShingle Alumni’s perceptions about commitment towards their university
Pedro, Ilda Maria
Alumni
Commitment-relationship
Focus group
Perceptions
Relationship marketing
University
Economics and Econometrics
Marketing
title_short Alumni’s perceptions about commitment towards their university
title_full Alumni’s perceptions about commitment towards their university
title_fullStr Alumni’s perceptions about commitment towards their university
title_full_unstemmed Alumni’s perceptions about commitment towards their university
title_sort Alumni’s perceptions about commitment towards their university
author Pedro, Ilda Maria
author_facet Pedro, Ilda Maria
Mendes, Júlio Costa
Pereira, Luis Nobre
Sequeira, Bernardete Dias
author_role author
author2 Mendes, Júlio Costa
Pereira, Luis Nobre
Sequeira, Bernardete Dias
author2_role author
author
author
dc.contributor.none.fl_str_mv Centro Interdisciplinar de Ciências Sociais (CICS.NOVA - NOVA FCSH)
RUN
dc.contributor.author.fl_str_mv Pedro, Ilda Maria
Mendes, Júlio Costa
Pereira, Luis Nobre
Sequeira, Bernardete Dias
dc.subject.por.fl_str_mv Alumni
Commitment-relationship
Focus group
Perceptions
Relationship marketing
University
Economics and Econometrics
Marketing
topic Alumni
Commitment-relationship
Focus group
Perceptions
Relationship marketing
University
Economics and Econometrics
Marketing
description UIDB/04647/2020 UIDP/04647/2020
publishDate 2020
dc.date.none.fl_str_mv 2020-12-15T05:27:36Z
2020-12-01
2020-12-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/108665
url http://hdl.handle.net/10362/108665
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1865-1984
PURE: 26818091
https://doi.org/10.1007/s12208-020-00259-y
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 23
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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