Fostering the jewellery sector through the lens of the Portuguese assay office with a shared value approach: an in-depth benchmark analysis focused on the international assay offices- business operations and creating shared value initiatives

• Autor(a) principal: Begonha, Duarte Bravo Faísca Bacelar
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/138790
• topic: Strategy; Consulting; Creating shared value; Social value creation; Communication strategy; Jewellery; Contrastaria; Hallmarking; Assaying; Digitalisation strategy; Assay office; Precious metals; Economic operators; End-customers; Business value creation; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Contrastaria, an independent business un it belonging to Imprensa Nacional Casa da Moeda, is responsible for certifying and monitoring precious metal items with in the Portuguese Jewellery and Watch Industry. In Portugal, with some exceptions, all precious metals art e facts are required to be hall marked before being introduced in the market, guaranteeing the product's authenticity and securing the market's credibility. The Consulting Project addresses the challenge of" Fostering the Jewellery and Watch Sector through the Lens of the Portuguese Assay Office with a Shared Value Approach". The Thesis was carried out using a problem-solving driven approach, where the Teams ought to validate several before hand-created hypotheses. The validation process consisted of an in depth internal and external analysis, based on primary–interviews and surveys– and secondary data–papers, reports ,and frameworks. Accordingly, meaningful in sights were gathered, guiding the formulation of impactful recommendations that will increase the awareness of the Portuguese population regarding Contrastaria's Mission and Hallmarks, generate internal processes' efficiency, and protect on line consumers of precious metal art e facts. Consequently ,in a more holistic view, the Portuguese Assay Office's recognition will be enhanced, customer satisfaction improved ,on line demand and supply for precious metals jewellery streng the ned, and the on line Imitation Jewellery Market weakened. Therefore, successfully solving the challenge proposed by Contrastaria, adding value to the institution and placing it in the industry 's core. The following excerpt contains valuable information regarding the validation processes based on secondary data, considering thein- depth benchmark analysis on the International Assay Offices’ and Creating Shared Value Initiatives. Regarding the benchmark, five countries were considered, namely the United Kingdom the Netherlands, Spain, France, and Ireland, under the establishment of certain criteria. For the development of the concept Creating Shared Value, an extensive investigation regarding the topic it self and its main components was developed, complemented by impact ful initiatives that international firms have been introducing, such as Nestlé, Patagonia, AGEAS, The Navigator Company, and Unilabs. This valuable information was tremendously important for the over all understanding of the Assay Offices and Creating Shared Value Initiatives worldwide