The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

Detalhes bibliográficos
Autor(a) principal: Reimann, Caroline
Data de Publicação: 2021
Outros Autores: Carvalho, Fernando Manuel Pereira Oliveira, Duarte, Marcelo Pereira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10316/92613
https://doi.org/10.3390/su13020579
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spelling The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International MarketDynamic Marketing CapabilitiesAdaptive Marketing CapabilitiesInternational MarketingMarketing B2BSMEs2021-01-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10316/92613http://hdl.handle.net/10316/92613https://doi.org/10.3390/su13020579engReimann, CarolineCarvalho, Fernando Manuel Pereira OliveiraDuarte, Marcelo Pereirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-05-25T06:01:10Zoai:estudogeral.uc.pt:10316/92613Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:11:40.175171Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
title The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
spellingShingle The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
Reimann, Caroline
Dynamic Marketing Capabilities
Adaptive Marketing Capabilities
International Marketing
Marketing B2B
SMEs
title_short The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
title_full The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
title_fullStr The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
title_full_unstemmed The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
title_sort The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market
author Reimann, Caroline
author_facet Reimann, Caroline
Carvalho, Fernando Manuel Pereira Oliveira
Duarte, Marcelo Pereira
author_role author
author2 Carvalho, Fernando Manuel Pereira Oliveira
Duarte, Marcelo Pereira
author2_role author
author
dc.contributor.author.fl_str_mv Reimann, Caroline
Carvalho, Fernando Manuel Pereira Oliveira
Duarte, Marcelo Pereira
dc.subject.por.fl_str_mv Dynamic Marketing Capabilities
Adaptive Marketing Capabilities
International Marketing
Marketing B2B
SMEs
topic Dynamic Marketing Capabilities
Adaptive Marketing Capabilities
International Marketing
Marketing B2B
SMEs
publishDate 2021
dc.date.none.fl_str_mv 2021-01-09
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10316/92613
http://hdl.handle.net/10316/92613
https://doi.org/10.3390/su13020579
url http://hdl.handle.net/10316/92613
https://doi.org/10.3390/su13020579
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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