The effect of makeup intensity on brand image through the mediation of hiding emotion
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/142628 |
Resumo: | Brands in the airline industry emphasize the importance of appearance of their employees, however, how appearance, more specifically makeup, affects brand evaluation has been relatively unexplored by researchers. To fill the gap in research, this study looked at how the intensity of makeup affects brand image, more specifically if wearing a lot of makeup will create the effect of “hiding emotion” during a service transgression and how that will affect brand image. The study found little evidence that makeup intensity has an effect on brand evaluation through hiding emotion, but found some evidence that makeup intensity may impact brand image. |
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The effect of makeup intensity on brand image through the mediation of hiding emotionConsumer behaviorMakeupCosmeticsBeautyAirlineHiding emotionBrand evaluationDomínio/Área Científica::Ciências Sociais::Economia e GestãoBrands in the airline industry emphasize the importance of appearance of their employees, however, how appearance, more specifically makeup, affects brand evaluation has been relatively unexplored by researchers. To fill the gap in research, this study looked at how the intensity of makeup affects brand image, more specifically if wearing a lot of makeup will create the effect of “hiding emotion” during a service transgression and how that will affect brand image. The study found little evidence that makeup intensity has an effect on brand evaluation through hiding emotion, but found some evidence that makeup intensity may impact brand image.Nguyen, Truong Van ThaoRUNKadar, Xenia2022-07-29T09:44:08Z2022-01-192021-12-012022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142628TID:203039866enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:28Zoai:run.unl.pt:10362/142628Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:26.368872Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
title |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
spellingShingle |
The effect of makeup intensity on brand image through the mediation of hiding emotion Kadar, Xenia Consumer behavior Makeup Cosmetics Beauty Airline Hiding emotion Brand evaluation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
title_full |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
title_fullStr |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
title_full_unstemmed |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
title_sort |
The effect of makeup intensity on brand image through the mediation of hiding emotion |
author |
Kadar, Xenia |
author_facet |
Kadar, Xenia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Nguyen, Truong Van Thao RUN |
dc.contributor.author.fl_str_mv |
Kadar, Xenia |
dc.subject.por.fl_str_mv |
Consumer behavior Makeup Cosmetics Beauty Airline Hiding emotion Brand evaluation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer behavior Makeup Cosmetics Beauty Airline Hiding emotion Brand evaluation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Brands in the airline industry emphasize the importance of appearance of their employees, however, how appearance, more specifically makeup, affects brand evaluation has been relatively unexplored by researchers. To fill the gap in research, this study looked at how the intensity of makeup affects brand image, more specifically if wearing a lot of makeup will create the effect of “hiding emotion” during a service transgression and how that will affect brand image. The study found little evidence that makeup intensity has an effect on brand evaluation through hiding emotion, but found some evidence that makeup intensity may impact brand image. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-01 2022-07-29T09:44:08Z 2022-01-19 2022-01-19T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/142628 TID:203039866 |
url |
http://hdl.handle.net/10362/142628 |
identifier_str_mv |
TID:203039866 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138101234237440 |