Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia

Detalhes bibliográficos
Autor(a) principal: Lóio, Catarina Lopes Dias
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/132404
Resumo: This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Development al Disabilities (IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’s over all performance and, for that purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisan al products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step towards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.
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spelling Marketing plan for Semear program - expanding the B2c market segment at Semear na merceariaMarketing planSemearHybrid organizationSocial organizationSocial-mission drivenPeople with intellectual and developmental disabilitiesArtisanal gourmet productsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Development al Disabilities (IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’s over all performance and, for that purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisan al products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step towards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.Lages, CarmenRUNLóio, Catarina Lopes Dias2022-02-07T16:22:41Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/132404TID:202766071enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:11:01Zoai:run.unl.pt:10362/132404Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:26.820754Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
title Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
spellingShingle Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
Lóio, Catarina Lopes Dias
Marketing plan
Semear
Hybrid organization
Social organization
Social-mission driven
People with intellectual and developmental disabilities
Artisanal gourmet products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
title_full Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
title_fullStr Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
title_full_unstemmed Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
title_sort Marketing plan for Semear program - expanding the B2c market segment at Semear na mercearia
author Lóio, Catarina Lopes Dias
author_facet Lóio, Catarina Lopes Dias
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Lóio, Catarina Lopes Dias
dc.subject.por.fl_str_mv Marketing plan
Semear
Hybrid organization
Social organization
Social-mission driven
People with intellectual and developmental disabilities
Artisanal gourmet products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing plan
Semear
Hybrid organization
Social organization
Social-mission driven
People with intellectual and developmental disabilities
Artisanal gourmet products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Development al Disabilities (IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’s over all performance and, for that purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisan al products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step towards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-13
2021-01-04
2021-01-13T00:00:00Z
2022-02-07T16:22:41Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/132404
TID:202766071
url http://hdl.handle.net/10362/132404
identifier_str_mv TID:202766071
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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