Marketing plan for semear program - increasing the sustainability of semear´s social mission

Detalhes bibliográficos
Autor(a) principal: Cunha, Raquel Pereira da
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123233
Resumo: This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Developmental Disabilities(IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’ s overall performance and, forth at purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisanal products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step to wards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.
id RCAP_b274ac09e711b81c50f61775e5acce5e
oai_identifier_str oai:run.unl.pt:10362/123233
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Marketing plan for semear program - increasing the sustainability of semear´s social missionMarketing planSemearHybrid organizationSocial organizationSocial-mission drivenPeople with intellectual and developmental DisabilitesArtisanal gourmet productsDomínio/Área Científica::Ciências SociaisThis work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Developmental Disabilities(IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’ s overall performance and, forth at purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisanal products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step to wards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.Lages, CarmenRUNCunha, Raquel Pereira da2021-08-27T14:31:47Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123233TID:202741990enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:38Zoai:run.unl.pt:10362/123233Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:59.693990Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan for semear program - increasing the sustainability of semear´s social mission
title Marketing plan for semear program - increasing the sustainability of semear´s social mission
spellingShingle Marketing plan for semear program - increasing the sustainability of semear´s social mission
Cunha, Raquel Pereira da
Marketing plan
Semear
Hybrid organization
Social organization
Social-mission driven
People with intellectual and developmental Disabilites
Artisanal gourmet products
Domínio/Área Científica::Ciências Sociais
title_short Marketing plan for semear program - increasing the sustainability of semear´s social mission
title_full Marketing plan for semear program - increasing the sustainability of semear´s social mission
title_fullStr Marketing plan for semear program - increasing the sustainability of semear´s social mission
title_full_unstemmed Marketing plan for semear program - increasing the sustainability of semear´s social mission
title_sort Marketing plan for semear program - increasing the sustainability of semear´s social mission
author Cunha, Raquel Pereira da
author_facet Cunha, Raquel Pereira da
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Cunha, Raquel Pereira da
dc.subject.por.fl_str_mv Marketing plan
Semear
Hybrid organization
Social organization
Social-mission driven
People with intellectual and developmental Disabilites
Artisanal gourmet products
Domínio/Área Científica::Ciências Sociais
topic Marketing plan
Semear
Hybrid organization
Social organization
Social-mission driven
People with intellectual and developmental Disabilites
Artisanal gourmet products
Domínio/Área Científica::Ciências Sociais
description This work project consisted of developing a Marketing Plan for SEMEAR, a program of a social organization with the mission to help the full integration of people with Intellectual and Developmental Disabilities(IDD) in society. The group focused on the role of SEMEAR na Mercearia business unit to help improve SEMEAR’ s overall performance and, forth at purpose, conducted a strategic diagnosis and analyzed the market and consumers of artisanal products. Three strategic initiatives were suggested, each one with three tactics, presented as recommendations to SEMEAR, focusing on fighting seasonality and increasing the financial stability all year long (a key step to wards financial self-sustainability) and on increasing brand awareness with the ultimate goal of promoting the inclusion of disabled people in our society.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-27T14:31:47Z
2021-01-13
2021-01-04
2021-01-13T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123233
TID:202741990
url http://hdl.handle.net/10362/123233
identifier_str_mv TID:202741990
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138056299610112

Registros relacionados