Mapping research in marketing

Detalhes bibliográficos
Autor(a) principal: Ramos, Ricardo
Data de Publicação: 2023
Outros Autores: Rita, Paulo, Vong, Celeste
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161470
Resumo: Ramos, R., Rita, P., & Vong, C. (2024). Mapping research in marketing: Trends, influential papers, and agenda for future research. Spanish Journal of Marketing - ESIC, 28(2), 187-206. https://doi.org/10.1108/SJME-10-2022-0221 --- Paulo Rita’s work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS
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spelling Mapping research in marketingTrends, influential papers, and agenda for future researchMarketingBibliometric analysisCitation analysisResearch publicationsScience mappingAnálisis bibliométricoAnálisis de citasPublicaciones de investigaciónMapeo científicoMarketingSDG 8 - Decent Work and Economic GrowthSDG 9 - Industry, Innovation, and InfrastructureRamos, R., Rita, P., & Vong, C. (2024). Mapping research in marketing: Trends, influential papers, and agenda for future research. Spanish Journal of Marketing - ESIC, 28(2), 187-206. https://doi.org/10.1108/SJME-10-2022-0221 --- Paulo Rita’s work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMSPurpose This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions. Design/methodology/approach The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric analysis. Findings The findings further upheld the critical role of emerging technologies such as Blockchain in marketing and identified artificial intelligence and live streaming as emerging trends, reinforcing the importance of data-driven marketing in the discipline. Research limitations/implications The data collection included only the 100 most cited documents between 2018 and 2022, and data were limited only to Scopus database and restrained to the Scopus-indexed marketing journals. Moreover, documents were selected based on the number of citations. Nevertheless, the data set may still provide significant insight into the marketing field. Practical implications Influential authors, papers and journals identified in this study will facilitate future literature searches and scientific dissemination in the field. This study makes an essential contribution to the marketing literature by identifying hot topics and suggesting future research themes. Also, the important role of emerging technologies and the shift of marketing toward a more data-driven approach will have significant practical implications for marketers. Originality/value To the best of the authors’ knowledge, this is the first comprehensive study offering a general overview of the leading trends and researchers in marketing state-of-the-art research.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNRamos, RicardoRita, PauloVong, Celeste2023-12-19T23:02:22Z2024-03-072024-03-07T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article20application/pdfhttp://hdl.handle.net/10362/161470eng2444-9709PURE: 71560286https://doi.org/10.1108/SJME-10-2022-0221info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-18T01:43:47Zoai:run.unl.pt:10362/161470Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:32.439193Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Mapping research in marketing
Trends, influential papers, and agenda for future research
title Mapping research in marketing
spellingShingle Mapping research in marketing
Ramos, Ricardo
Marketing
Bibliometric analysis
Citation analysis
Research publications
Science mapping
Análisis bibliométrico
Análisis de citas
Publicaciones de investigación
Mapeo científico
Marketing
SDG 8 - Decent Work and Economic Growth
SDG 9 - Industry, Innovation, and Infrastructure
title_short Mapping research in marketing
title_full Mapping research in marketing
title_fullStr Mapping research in marketing
title_full_unstemmed Mapping research in marketing
title_sort Mapping research in marketing
author Ramos, Ricardo
author_facet Ramos, Ricardo
Rita, Paulo
Vong, Celeste
author_role author
author2 Rita, Paulo
Vong, Celeste
author2_role author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Ramos, Ricardo
Rita, Paulo
Vong, Celeste
dc.subject.por.fl_str_mv Marketing
Bibliometric analysis
Citation analysis
Research publications
Science mapping
Análisis bibliométrico
Análisis de citas
Publicaciones de investigación
Mapeo científico
Marketing
SDG 8 - Decent Work and Economic Growth
SDG 9 - Industry, Innovation, and Infrastructure
topic Marketing
Bibliometric analysis
Citation analysis
Research publications
Science mapping
Análisis bibliométrico
Análisis de citas
Publicaciones de investigación
Mapeo científico
Marketing
SDG 8 - Decent Work and Economic Growth
SDG 9 - Industry, Innovation, and Infrastructure
description Ramos, R., Rita, P., & Vong, C. (2024). Mapping research in marketing: Trends, influential papers, and agenda for future research. Spanish Journal of Marketing - ESIC, 28(2), 187-206. https://doi.org/10.1108/SJME-10-2022-0221 --- Paulo Rita’s work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project – UIDB/04152/2020 – Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS
publishDate 2023
dc.date.none.fl_str_mv 2023-12-19T23:02:22Z
2024-03-07
2024-03-07T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161470
url http://hdl.handle.net/10362/161470
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2444-9709
PURE: 71560286
https://doi.org/10.1108/SJME-10-2022-0221
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 20
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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