Analysis of the preferences of young adults regarding touristic destinations

Detalhes bibliográficos
Autor(a) principal: Martins, Miguel Celestino Marques
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/15397
Resumo: The Portuguese economy has been struggling for the last decade. However, Portuguese tourism is rising due to the growth of external demand. Thus, it is very important to be aware of the strengths and weaknesses of the Portuguese touristic sector once it is helping Portugal’s economy. This study analyses the preferences of young adults for travel destinations. More specifically, those preferences are explained based on different variables such as the travellers’ awareness, the personality and image of competing travel destinations, the tourists’ motivations regarding types of vacations and also the demographic characteristics. Both qualitative and quantitative research was conducted to address those issues. The results suggest that the greater the awareness people have about a country, the more likely is that they will prefer to visit it. However, Portugal has a low awareness among young adults and as a consequence it is less likely to attract them. Additionally, the results also suggest that if the destination personality is “Adventurous” or its image is “Friendly” then there will be higher likelihood that young adults will visit that destination. Nevertheless, Portugal is perceived to have a “Family Oriented” personality which makes it harder to attract young adults. Moreover, an interesting result obtained was the fact that Portugal was the only country whose likelihood of visiting decreases if the respondents are Asians. Nonetheless, Portugal was also the only destination whose likelihood of visiting increases for individuals who have previously visited the country.
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spelling Analysis of the preferences of young adults regarding touristic destinationsTravellers’ preferencesDestination personalityDestination imageDestination awarenessDestination positioningIdentityTouristYoung adultsWillingness to payPortugalSpainFranceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Portuguese economy has been struggling for the last decade. However, Portuguese tourism is rising due to the growth of external demand. Thus, it is very important to be aware of the strengths and weaknesses of the Portuguese touristic sector once it is helping Portugal’s economy. This study analyses the preferences of young adults for travel destinations. More specifically, those preferences are explained based on different variables such as the travellers’ awareness, the personality and image of competing travel destinations, the tourists’ motivations regarding types of vacations and also the demographic characteristics. Both qualitative and quantitative research was conducted to address those issues. The results suggest that the greater the awareness people have about a country, the more likely is that they will prefer to visit it. However, Portugal has a low awareness among young adults and as a consequence it is less likely to attract them. Additionally, the results also suggest that if the destination personality is “Adventurous” or its image is “Friendly” then there will be higher likelihood that young adults will visit that destination. Nevertheless, Portugal is perceived to have a “Family Oriented” personality which makes it harder to attract young adults. Moreover, an interesting result obtained was the fact that Portugal was the only country whose likelihood of visiting decreases if the respondents are Asians. Nonetheless, Portugal was also the only destination whose likelihood of visiting increases for individuals who have previously visited the country.Machado, FernandoVeritati - Repositório Institucional da Universidade Católica PortuguesaMartins, Miguel Celestino Marques2014-10-29T16:12:41Z2013-11-0820132013-11-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/15397TID:201092697enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-03T01:39:12Zoai:repositorio.ucp.pt:10400.14/15397Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:12:50.419273Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Analysis of the preferences of young adults regarding touristic destinations
title Analysis of the preferences of young adults regarding touristic destinations
spellingShingle Analysis of the preferences of young adults regarding touristic destinations
Martins, Miguel Celestino Marques
Travellers’ preferences
Destination personality
Destination image
Destination awareness
Destination positioning
Identity
Tourist
Young adults
Willingness to pay
Portugal
Spain
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Analysis of the preferences of young adults regarding touristic destinations
title_full Analysis of the preferences of young adults regarding touristic destinations
title_fullStr Analysis of the preferences of young adults regarding touristic destinations
title_full_unstemmed Analysis of the preferences of young adults regarding touristic destinations
title_sort Analysis of the preferences of young adults regarding touristic destinations
author Martins, Miguel Celestino Marques
author_facet Martins, Miguel Celestino Marques
author_role author
dc.contributor.none.fl_str_mv Machado, Fernando
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Martins, Miguel Celestino Marques
dc.subject.por.fl_str_mv Travellers’ preferences
Destination personality
Destination image
Destination awareness
Destination positioning
Identity
Tourist
Young adults
Willingness to pay
Portugal
Spain
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Travellers’ preferences
Destination personality
Destination image
Destination awareness
Destination positioning
Identity
Tourist
Young adults
Willingness to pay
Portugal
Spain
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Portuguese economy has been struggling for the last decade. However, Portuguese tourism is rising due to the growth of external demand. Thus, it is very important to be aware of the strengths and weaknesses of the Portuguese touristic sector once it is helping Portugal’s economy. This study analyses the preferences of young adults for travel destinations. More specifically, those preferences are explained based on different variables such as the travellers’ awareness, the personality and image of competing travel destinations, the tourists’ motivations regarding types of vacations and also the demographic characteristics. Both qualitative and quantitative research was conducted to address those issues. The results suggest that the greater the awareness people have about a country, the more likely is that they will prefer to visit it. However, Portugal has a low awareness among young adults and as a consequence it is less likely to attract them. Additionally, the results also suggest that if the destination personality is “Adventurous” or its image is “Friendly” then there will be higher likelihood that young adults will visit that destination. Nevertheless, Portugal is perceived to have a “Family Oriented” personality which makes it harder to attract young adults. Moreover, an interesting result obtained was the fact that Portugal was the only country whose likelihood of visiting decreases if the respondents are Asians. Nonetheless, Portugal was also the only destination whose likelihood of visiting increases for individuals who have previously visited the country.
publishDate 2013
dc.date.none.fl_str_mv 2013-11-08
2013
2013-11-08T00:00:00Z
2014-10-29T16:12:41Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/15397
TID:201092697
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dc.language.iso.fl_str_mv eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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