An exploratory study of the relationship between counterfeiting and culture

• Autor(a) principal: Santos,J. Freitas
• Data de Publicação: 2006
• Outros Autores: Ribeiro,J. Cadima
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S1645-99112006000100011
• topic: Counterfeiting; Culture; Hofstede; European Union

International counterfeiting affects adversely producers, consumers and domestic economies. Some attempts have been made in the last years by international organisations (European Union, World Trade Organisation) to deal with this complex problem. Though some success has been achieved, the number of seizures of counterfeited goods detected in the external borders of EU has increased. This study examines the impact of Hofstede’s cultural dimensions (power distance, individualism, masculinity, uncertainty avoidance) on the attraction of international counterfeiting to European Union member countries. A cultural profile of a counterfeiter country is one in which there is low power distance, low uncertainty avoidance, and low individualism.