The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC)
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v39i0.30342 |
Resumo: | The phenomenon of seasonality tends to affect any tourist destination in the world. In this context, the Intermunicipal Community of Coimbra Region (CIM-RC), comprising 19 municipalities, is not immune to this reality. The objective of this investigation is to evaluate the effects of seasonality in 3 to 5 star hotels in the CIM-RC and what measures hotel managers are proposing or have been implementing, individually or in collaboration with regional public entities, in order to minimize the negative effects of seasonality. In methodological terms, this is an exploratory, innovative investigation in the selected territory, having identified 50 hotel and aparthotels units from 3 to 5 stars in the region under study. The questionnaires were applied electronically between the months of August and October 2020, with 28 responses being obtained, corresponding to a response rate of 56%. The results obtained show that seasonality is a concern of hotel managers at CIM-RC, and the diversification of markets, promotional actions and events can contribute to attenuate its effects and reduce its impacts. |
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The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC)O papel da hotelaria na redução dos efeitos da sazonalidade na Comunidade Intermunicipal da Região de Coimbra (CIM-RC)The phenomenon of seasonality tends to affect any tourist destination in the world. In this context, the Intermunicipal Community of Coimbra Region (CIM-RC), comprising 19 municipalities, is not immune to this reality. The objective of this investigation is to evaluate the effects of seasonality in 3 to 5 star hotels in the CIM-RC and what measures hotel managers are proposing or have been implementing, individually or in collaboration with regional public entities, in order to minimize the negative effects of seasonality. In methodological terms, this is an exploratory, innovative investigation in the selected territory, having identified 50 hotel and aparthotels units from 3 to 5 stars in the region under study. The questionnaires were applied electronically between the months of August and October 2020, with 28 responses being obtained, corresponding to a response rate of 56%. The results obtained show that seasonality is a concern of hotel managers at CIM-RC, and the diversification of markets, promotional actions and events can contribute to attenuate its effects and reduce its impacts.O fenómeno da sazonalidade tende a afetar qualquer destino turístico mundial. Neste contexto, também a Comunidade Intermunicipal da Região de Coimbra (CIM-RC), integrando 19 municípios, não está imune a esta realidade. O objetivo desta investigação é avaliar os efeitos da sazonalidade nas unidades hoteleiras de 3 a 5 estrelas na CIM-RC e quais as medidas que os gestores hoteleiros propõem ou têm vindo a implementar, individualmente ou em colaboração com as entidades públicas regionais, no sentido de minimizar os efeitos negativos da sazonalidade. Em termos metodológicos, trata-se de uma investigação exploratória, inovadora no território selecionado, tendo sido identificados 50 hotéis e hotéis-apartamentos de 3 a 5 estrelas na região em estudo. Os questionários foram aplicados eletronicamente entre os meses de agosto e outubro de 2020, tendo sido obtidas 28 respostas, o que corresponde a uma taxa de resposta de 56%. Os resultados apurados evidenciam que a sazonalidade é uma preocupação dos gestores hoteleiros da CIM-RC, sendo que a diversificação de mercados, ações promocionais e os eventos podem contribuir para atenuar os seus efeitos e reduzir os seus impactes.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2022-09-28T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v39i0.30342oai:proa.ua.pt:article/30342Journal of Tourism & Development; Vol 39 (2022); 101-114Revista Turismo & Desenvolvimento; vol. 39 (2022); 101-1142182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/30342https://doi.org/10.34624/rtd.v39i0.30342https://proa.ua.pt/index.php/rtd/article/view/30342/21009Direitos de Autor (c) 2022 Revista Turismo & Desenvolvimentohttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessPimentel, Rafaela TarrafaAbrantes, Jorge2022-10-06T11:15:16Zoai:proa.ua.pt:article/30342Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:10:36.046391Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) O papel da hotelaria na redução dos efeitos da sazonalidade na Comunidade Intermunicipal da Região de Coimbra (CIM-RC) |
title |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) |
spellingShingle |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) Pimentel, Rafaela Tarrafa |
title_short |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) |
title_full |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) |
title_fullStr |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) |
title_full_unstemmed |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) |
title_sort |
The role of hotels in reducing the eects of seasonality in the Intermunicipal Community of Coimbra Region (CIM-RC) |
author |
Pimentel, Rafaela Tarrafa |
author_facet |
Pimentel, Rafaela Tarrafa Abrantes, Jorge |
author_role |
author |
author2 |
Abrantes, Jorge |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Pimentel, Rafaela Tarrafa Abrantes, Jorge |
description |
The phenomenon of seasonality tends to affect any tourist destination in the world. In this context, the Intermunicipal Community of Coimbra Region (CIM-RC), comprising 19 municipalities, is not immune to this reality. The objective of this investigation is to evaluate the effects of seasonality in 3 to 5 star hotels in the CIM-RC and what measures hotel managers are proposing or have been implementing, individually or in collaboration with regional public entities, in order to minimize the negative effects of seasonality. In methodological terms, this is an exploratory, innovative investigation in the selected territory, having identified 50 hotel and aparthotels units from 3 to 5 stars in the region under study. The questionnaires were applied electronically between the months of August and October 2020, with 28 responses being obtained, corresponding to a response rate of 56%. The results obtained show that seasonality is a concern of hotel managers at CIM-RC, and the diversification of markets, promotional actions and events can contribute to attenuate its effects and reduce its impacts. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-09-28T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v39i0.30342 oai:proa.ua.pt:article/30342 |
url |
https://doi.org/10.34624/rtd.v39i0.30342 |
identifier_str_mv |
oai:proa.ua.pt:article/30342 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/30342 https://doi.org/10.34624/rtd.v39i0.30342 https://proa.ua.pt/index.php/rtd/article/view/30342/21009 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2022 Revista Turismo & Desenvolvimento https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2022 Revista Turismo & Desenvolvimento https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 39 (2022); 101-114 Revista Turismo & Desenvolvimento; vol. 39 (2022); 101-114 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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