Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees

Detalhes bibliográficos
Autor(a) principal: Santos, Catarina Monteiro Castelo Varandas dos
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17568
Resumo: This paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness.
id RCAP_dece6e09b6053c1448e3d8879b66d206
oai_identifier_str oai:run.unl.pt:10362/17568
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employeesImageAttracting talentWebsites and in person contactDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness.Costa, Nuno Guimarães daRUNSantos, Catarina Monteiro Castelo Varandas dos2016-05-25T12:40:35Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17568enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:39Zoai:run.unl.pt:10362/17568Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:04.085369Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
title Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
spellingShingle Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
Santos, Catarina Monteiro Castelo Varandas dos
Image
Attracting talent
Websites and in person contact
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
title_full Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
title_fullStr Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
title_full_unstemmed Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
title_sort Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
author Santos, Catarina Monteiro Castelo Varandas dos
author_facet Santos, Catarina Monteiro Castelo Varandas dos
author_role author
dc.contributor.none.fl_str_mv Costa, Nuno Guimarães da
RUN
dc.contributor.author.fl_str_mv Santos, Catarina Monteiro Castelo Varandas dos
dc.subject.por.fl_str_mv Image
Attracting talent
Websites and in person contact
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Image
Attracting talent
Websites and in person contact
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness.
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T12:40:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17568
url http://hdl.handle.net/10362/17568
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137876480360448

Registros relacionados