Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17568 |
Resumo: | This paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness. |
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Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employeesImageAttracting talentWebsites and in person contactDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness.Costa, Nuno Guimarães daRUNSantos, Catarina Monteiro Castelo Varandas dos2016-05-25T12:40:35Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17568enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:39Zoai:run.unl.pt:10362/17568Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:04.085369Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
title |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
spellingShingle |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees Santos, Catarina Monteiro Castelo Varandas dos Image Attracting talent Websites and in person contact Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
title_full |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
title_fullStr |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
title_full_unstemmed |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
title_sort |
Mirror on the wall, am I attracting people as beautiful as me? The effects of corporate image on the capacity of attracting new employees |
author |
Santos, Catarina Monteiro Castelo Varandas dos |
author_facet |
Santos, Catarina Monteiro Castelo Varandas dos |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Nuno Guimarães da RUN |
dc.contributor.author.fl_str_mv |
Santos, Catarina Monteiro Castelo Varandas dos |
dc.subject.por.fl_str_mv |
Image Attracting talent Websites and in person contact Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Image Attracting talent Websites and in person contact Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper analyzes whether a company’s image affects its capability of attracting young employees. To do so, the process that leads to the creation of a company’s image by young professionals and the relevance they attribute to companies’ websites were addressed. By using the websites of 20 companies and conducting 12 semi structured interviews near recent graduates, it was possible to conclude that companies and young professionals seek different sources when it comes to form an image of a company and hence, what is perceived by companies as relevant to be communicated, is disregarded by young professionals given its indistinctiveness. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01 2013-01 2013-01-01T00:00:00Z 2016-05-25T12:40:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17568 |
url |
http://hdl.handle.net/10362/17568 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799137876480360448 |