How Brands, in the Fashion Industry, can achieve Sustainable Prosperity? The Luxury Sector Case

• Autor(a) principal: Dias, Ana Margarida Lopo Esteves Rosa
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.6/11273
• topic: Marcas; Modadeluxo; Prosperidade; Sustentabilidade:responsabilidadegovernamental; Domínio/Área Científica:: Humanidades::Artes::Design de Moda

This dissertation is presented to the Universidade da Beira Interior and IADE – Universidade Europeia, to fulfil the requirements to obtain the Master’s degree in Branding and Fashion Design. Fashion is a significant and vital industry that is involved with fundamental aspects of society, the planet and economy. The framework of sustainability is driven by prosperity is explained relating the four sustainable pillar. The Cultural, Economic, Environmental and Social spheres of sustainability have intrinsically linked the Prosperity of the fashion business. Through Corporate Responsibility, norms and measures can help to sift the perspective and solve many challenges usually complied by brands. As Fashion is part of the identity of a community, also Sustainability is part of the responsible development of the world, and Prosperity an essential part of the business. The framework demonstrates that the initial theory and the resultant primary conclusions are validated during the investigation. Through documental research, a quantitative and qualitative analysis, and a case study of the French company Kering, the primary question of How Brands, in the Fashion Industry, can achieve Sustainable Prosperity?, is responded and proven to be possible.