Estratégias de internacionalização : razões e fatores decisivos : estudo de caso na Ceiba Intercontinental

• Autor(a) principal: Mba, Nathalie Nchama
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10437/12701
• topic: MESTRADO EM GESTÃO DE EMPRESAS; GESTÃO DE EMPRESAS; CEIBA INTERCONTINENTAL; COMPETITIVIDADE; ESTRATÉGIAS EMPRESARIAIS; INTERNACIONALIZAÇÃO DE EMPRESAS; BUSINESS MANAGEMENT; COMPETITIVENESS; BUSINESS STRATEGIES; BUSINESS INTERNATIONALIZATION

The main objective of this investigation was to understand how Ceiba Intercontinental started its internationalization process, that is, what measures were implemented to initiate and increase the volume of business at the international level. Thus, we seek to know the strategies, reasons, and decisive factors for Ceiba's internationalization. In a globalized market, internationalization and innovation correspond to priority factors for the growth and development of companies. With this objective in mind, a survey was designed in Portuguese and Spanish for the airline's customers, as well as an interview guide that was applied to two Ceiba employees. To obtain the samples, we used a non-random convenience sampling process, and it was possible to validate the responses of 64 respondents and 2 interviews. The results show that Ceiba Intercontinental invests in professional training and in the acquisition of new aircraft, seeking to create partnerships with other established companies to take advantage of synergies, which bring cost reduction and increased notoriety in the markets where it wants to start flying. Its strategy involved the acquisition of aircraft with greater autonomy to be able to fly to Spain, where most of the Guinean diaspora is located, and to other countries on the African continent, facilitating the transport of people and goods. Ceiba is supported by the Government of Equatorial Guinea and internationalization is a way to increase income, helping the national economy, especially in times of crisis. The pandemic slowed down the internationalization process as borders were closed and there was a reduction in the number of air travel.