The strategic deployment of quality-improvement innovations

Detalhes bibliográficos
Autor(a) principal: Costa, Luis Almeida
Data de Publicação: 2005
Outros Autores: Dierickx, Ingmar
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/3945
Resumo: Journal of Business, Vol. 78 Issue 3, p1049-1072
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spelling The strategic deployment of quality-improvement innovationsJournal of Business, Vol. 78 Issue 3, p1049-1072While most of the literature on innovation has been concerned with the firm's research and development decisions, this paper addresses the question of how to deploy an innovation to fully realize its rent potential. More specifically, we use a game theoretic model to study the deployment of quality-improving innovation, i.e., innovations that enhance the quality of an existing (or basic) product. Three deployment strategies are compared: captive use, where the firm uses the innovation to enhance the competitive position of its product; licensing where the firm shares the innovation with competitors; and independent selling, where the firm incorporates the innovation in a complementary product or service which is sold separately to consumers. We identify three concerns that affect the deployment decision: achieving cost efficient production, ensuring coordinate pricing of the basic and enhanced products, and mitigating competition within products. Furthermore, we study how the interplay of these efficiency and competitive considerations favors certain deployment options relative to othersUniversity of Chicago PressRUNCosta, Luis AlmeidaDierickx, Ingmar2010-06-23T16:01:03Z20052005-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10362/3945eng0021-9398info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:33:28Zoai:run.unl.pt:10362/3945Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:15:26.378074Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The strategic deployment of quality-improvement innovations
title The strategic deployment of quality-improvement innovations
spellingShingle The strategic deployment of quality-improvement innovations
Costa, Luis Almeida
title_short The strategic deployment of quality-improvement innovations
title_full The strategic deployment of quality-improvement innovations
title_fullStr The strategic deployment of quality-improvement innovations
title_full_unstemmed The strategic deployment of quality-improvement innovations
title_sort The strategic deployment of quality-improvement innovations
author Costa, Luis Almeida
author_facet Costa, Luis Almeida
Dierickx, Ingmar
author_role author
author2 Dierickx, Ingmar
author2_role author
dc.contributor.none.fl_str_mv RUN
dc.contributor.author.fl_str_mv Costa, Luis Almeida
Dierickx, Ingmar
description Journal of Business, Vol. 78 Issue 3, p1049-1072
publishDate 2005
dc.date.none.fl_str_mv 2005
2005-01-01T00:00:00Z
2010-06-23T16:01:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/3945
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dc.publisher.none.fl_str_mv University of Chicago Press
publisher.none.fl_str_mv University of Chicago Press
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