HaaS : drivers that customers value in a smartphone subscription model base
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/42252 |
Resumo: | Subscription models are more and more well-liked by consumers as smartphone usage rises. For a smartphone subscription model program to maintain long-term client loyalty and profitability, it is crucial to comprehend the motivations that customers appreciate. The present paper aims to understand customers’ motivations in a smartphone subscription model. This paper investigates the factors that motivate consumers to subscribe to smartphone subscription models. Data was collected through surveys and in-depth interviews. The main goal of this research was to develop a thorough understanding of consumer values and preferences with regard to smartphones and potential future smartphone subscription models. The survey and interviews revealed information about the features and factors that customers value in smartphones and revealed their preferences for subscription-based business models. Through interviews and surveys, it uncovers key factors influencing consumer choices in the smartphone market and provides valuable insights into potential features of smartphone subscription models. According to the research, factors such as smartphone build quality, camera quality, and ecosystem compatibility have a big impact on buying decisions. In addition to appreciating the convenience and financial advantages of recurring upgrades without significant upfront costs, consumers value upgrade options and early access to new products. Competitive pricing and brand loyalty play crucial roles in selecting a smartphone subscription service. |
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HaaS : drivers that customers value in a smartphone subscription model baseSmartphoneSubscription modelsHardware as a serviceLoyaltyConsumer behaviourCustomer relationshipModelos de subscriçãoHardware como um serviçoFidelidadeComportamento do consumidorRelacionamento com o consumidorDomínio/Área Científica::Ciências Sociais::Economia e GestãoSubscription models are more and more well-liked by consumers as smartphone usage rises. For a smartphone subscription model program to maintain long-term client loyalty and profitability, it is crucial to comprehend the motivations that customers appreciate. The present paper aims to understand customers’ motivations in a smartphone subscription model. This paper investigates the factors that motivate consumers to subscribe to smartphone subscription models. Data was collected through surveys and in-depth interviews. The main goal of this research was to develop a thorough understanding of consumer values and preferences with regard to smartphones and potential future smartphone subscription models. The survey and interviews revealed information about the features and factors that customers value in smartphones and revealed their preferences for subscription-based business models. Through interviews and surveys, it uncovers key factors influencing consumer choices in the smartphone market and provides valuable insights into potential features of smartphone subscription models. According to the research, factors such as smartphone build quality, camera quality, and ecosystem compatibility have a big impact on buying decisions. In addition to appreciating the convenience and financial advantages of recurring upgrades without significant upfront costs, consumers value upgrade options and early access to new products. Competitive pricing and brand loyalty play crucial roles in selecting a smartphone subscription service.Modelos de subscrição estão cada vez mais populares entre os consumidores à medida que o uso de smartphones aumenta. De forma que um modelo de subscrição de smartphones mantenha os consumidores fiéis a longo prazo, é crucial compreender as suas motivações. O presente relatório tem como objetivo estudar as motivações dos consumidores num modelo de subscrição de smartphones. Este paper visa estudar os fatores que motivam os consumidores a aderir a um modelo de subscrição de smartphones. Os dados foram recolhidos através de questionário e entrevistas. O objetivo principal desta pesquisa foi desenvolver uma compreensão aprofundada dos valores e preferências dos consumidores em relação aos smartphones e potenciais futuros modelos de subscrição. O questionário e as entrevistas revelaram informações sobre as características e os fatores que os clientes valorizam nos smartphones e revelaram as suas preferências por modelos de negócio baseados em subscrições. Através das entrevistas e do questionário, são identificados fatores-chave que influenciam as escolhas dos consumidores no mercado de smartphones e fornecem informações valiosas sobre as características potenciais dos modelos de subscrição de smartphones. De acordo com o estudo, fatores como a qualidade do smartphone e compatibilidade com o ecossistema têm um grande impacto nas decisões de compra. Além de apreciarem a conveniência e as vantagens financeiras de atualizações periódicas sem custos iniciais significativos, os consumidores valorizam a possibilidade de atualizar o hardware e o acesso antecipado a novos produtos. Preços competitivos e fidelidade à marca desempenham papéis cruciais na seleção de um serviço de subscrição de smartphone.Rita, MiguelVeritati - Repositório Institucional da Universidade Católica PortuguesaBacalhau, João David Foto Barbosa2023-09-11T15:03:58Z2023-07-032023-062023-07-03T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/42252TID:203327659enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-19T01:41:54Zoai:repositorio.ucp.pt:10400.14/42252Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:28:59.181727Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
HaaS : drivers that customers value in a smartphone subscription model base |
title |
HaaS : drivers that customers value in a smartphone subscription model base |
spellingShingle |
HaaS : drivers that customers value in a smartphone subscription model base Bacalhau, João David Foto Barbosa Smartphone Subscription models Hardware as a service Loyalty Consumer behaviour Customer relationship Modelos de subscrição Hardware como um serviço Fidelidade Comportamento do consumidor Relacionamento com o consumidor Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
HaaS : drivers that customers value in a smartphone subscription model base |
title_full |
HaaS : drivers that customers value in a smartphone subscription model base |
title_fullStr |
HaaS : drivers that customers value in a smartphone subscription model base |
title_full_unstemmed |
HaaS : drivers that customers value in a smartphone subscription model base |
title_sort |
HaaS : drivers that customers value in a smartphone subscription model base |
author |
Bacalhau, João David Foto Barbosa |
author_facet |
Bacalhau, João David Foto Barbosa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Bacalhau, João David Foto Barbosa |
dc.subject.por.fl_str_mv |
Smartphone Subscription models Hardware as a service Loyalty Consumer behaviour Customer relationship Modelos de subscrição Hardware como um serviço Fidelidade Comportamento do consumidor Relacionamento com o consumidor Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Smartphone Subscription models Hardware as a service Loyalty Consumer behaviour Customer relationship Modelos de subscrição Hardware como um serviço Fidelidade Comportamento do consumidor Relacionamento com o consumidor Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Subscription models are more and more well-liked by consumers as smartphone usage rises. For a smartphone subscription model program to maintain long-term client loyalty and profitability, it is crucial to comprehend the motivations that customers appreciate. The present paper aims to understand customers’ motivations in a smartphone subscription model. This paper investigates the factors that motivate consumers to subscribe to smartphone subscription models. Data was collected through surveys and in-depth interviews. The main goal of this research was to develop a thorough understanding of consumer values and preferences with regard to smartphones and potential future smartphone subscription models. The survey and interviews revealed information about the features and factors that customers value in smartphones and revealed their preferences for subscription-based business models. Through interviews and surveys, it uncovers key factors influencing consumer choices in the smartphone market and provides valuable insights into potential features of smartphone subscription models. According to the research, factors such as smartphone build quality, camera quality, and ecosystem compatibility have a big impact on buying decisions. In addition to appreciating the convenience and financial advantages of recurring upgrades without significant upfront costs, consumers value upgrade options and early access to new products. Competitive pricing and brand loyalty play crucial roles in selecting a smartphone subscription service. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-09-11T15:03:58Z 2023-07-03 2023-06 2023-07-03T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/42252 TID:203327659 |
url |
http://hdl.handle.net/10400.14/42252 |
identifier_str_mv |
TID:203327659 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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