Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10198/23925 |
Resumo: | Local communities are taking an increasingly major role in communicating a destination in terms of contact with tourists. Based on the assumption that tourist entities and agents are part of this community, it can be assumed that it is necessary for the territorial marketing regulators to promote their involvement. This communication is progressively generated through information and communication technologies (ICT), namely social networks. To analyze the communication contribution of the tourist entities of the Trás-os-Montes lands (a region in the northeast part of Portugal), an analysis was carried out on the online presence and its way of communicating the region. The findings offer relevant insights for the destination managers and policy makers. |
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Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” caseLocal communityTourist entitiesCommunicationDestinationInformation and communication technologies (ICT).Local communities are taking an increasingly major role in communicating a destination in terms of contact with tourists. Based on the assumption that tourist entities and agents are part of this community, it can be assumed that it is necessary for the territorial marketing regulators to promote their involvement. This communication is progressively generated through information and communication technologies (ICT), namely social networks. To analyze the communication contribution of the tourist entities of the Trás-os-Montes lands (a region in the northeast part of Portugal), an analysis was carried out on the online presence and its way of communicating the region. The findings offer relevant insights for the destination managers and policy makers.Biblioteca Digital do IPBMarinho, MadalenaCorreia, RicardoMorais, Elisabete Paulo2021-09-24T09:06:33Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10198/23925engMarinho, Madalena; Correia, Ricardo; Morais, Elisabete Paulo (2021). Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case. Journal of Marketing Research and Case Studies. ISSN 2165-7009. p. 1-11.2165-700910.5171/2021.938528info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-21T10:53:31Zoai:bibliotecadigital.ipb.pt:10198/23925Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:14:50.568272Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
title |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
spellingShingle |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case Marinho, Madalena Local community Tourist entities Communication Destination Information and communication technologies (ICT). |
title_short |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
title_full |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
title_fullStr |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
title_full_unstemmed |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
title_sort |
Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case |
author |
Marinho, Madalena |
author_facet |
Marinho, Madalena Correia, Ricardo Morais, Elisabete Paulo |
author_role |
author |
author2 |
Correia, Ricardo Morais, Elisabete Paulo |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Biblioteca Digital do IPB |
dc.contributor.author.fl_str_mv |
Marinho, Madalena Correia, Ricardo Morais, Elisabete Paulo |
dc.subject.por.fl_str_mv |
Local community Tourist entities Communication Destination Information and communication technologies (ICT). |
topic |
Local community Tourist entities Communication Destination Information and communication technologies (ICT). |
description |
Local communities are taking an increasingly major role in communicating a destination in terms of contact with tourists. Based on the assumption that tourist entities and agents are part of this community, it can be assumed that it is necessary for the territorial marketing regulators to promote their involvement. This communication is progressively generated through information and communication technologies (ICT), namely social networks. To analyze the communication contribution of the tourist entities of the Trás-os-Montes lands (a region in the northeast part of Portugal), an analysis was carried out on the online presence and its way of communicating the region. The findings offer relevant insights for the destination managers and policy makers. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-24T09:06:33Z 2021 2021-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10198/23925 |
url |
http://hdl.handle.net/10198/23925 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Marinho, Madalena; Correia, Ricardo; Morais, Elisabete Paulo (2021). Understanding the role of local tourist actors as online destination promoters: the “Terras de Trás-os-Montes” case. Journal of Marketing Research and Case Studies. ISSN 2165-7009. p. 1-11. 2165-7009 10.5171/2021.938528 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799135428919427072 |