“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11110/2751 https://doi.org/Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234. https://doi.org/10.3390/ admsci13110234 |
Resumo: | The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carried out in the Scopus and Web of Science databases, 90 publications related to the theme were identified, of which 25 were selected and read in full. |
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“The Dark Side of the Brand” and Brand Hate: A Review and Future Research AgendaBrand hateconsumer behaviourconsumer relationshipnarrative-oriented literature reviewThe present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carried out in the Scopus and Web of Science databases, 90 publications related to the theme were identified, of which 25 were selected and read in full.administrative sciences2023-11-07T10:23:03Z2023-11-072023-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2751https://doi.org/Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234. https://doi.org/10.3390/ admsci13110234http://hdl.handle.net/11110/2751engWalter, Cícero EduardoVale, Vera TeixeiraAu-Yong-Oliveira, ManuelVeloso, Cláudia MirandaSousa, Bruno Barbosainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T05:13:41Zoai:ciencipca.ipca.pt:11110/2751Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:10:02.517236Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
title |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
spellingShingle |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda Walter, Cícero Eduardo Brand hate consumer behaviour consumer relationship narrative-oriented literature review |
title_short |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
title_full |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
title_fullStr |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
title_full_unstemmed |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
title_sort |
“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda |
author |
Walter, Cícero Eduardo |
author_facet |
Walter, Cícero Eduardo Vale, Vera Teixeira Au-Yong-Oliveira, Manuel Veloso, Cláudia Miranda Sousa, Bruno Barbosa |
author_role |
author |
author2 |
Vale, Vera Teixeira Au-Yong-Oliveira, Manuel Veloso, Cláudia Miranda Sousa, Bruno Barbosa |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Walter, Cícero Eduardo Vale, Vera Teixeira Au-Yong-Oliveira, Manuel Veloso, Cláudia Miranda Sousa, Bruno Barbosa |
dc.subject.por.fl_str_mv |
Brand hate consumer behaviour consumer relationship narrative-oriented literature review |
topic |
Brand hate consumer behaviour consumer relationship narrative-oriented literature review |
description |
The present study aimed to analyze the current state of the art regarding brand hate with the main intention of identifying possible gaps to be explored in future studies. Brand hate can be described as a set of negative emotions on the part of consumers concerning a certain brand, whose implications involve a reduction in the profitability of companies, as well as of their market shares. From the research carried out in the Scopus and Web of Science databases, 90 publications related to the theme were identified, of which 25 were selected and read in full. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-11-07T10:23:03Z 2023-11-07 2023-11-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11110/2751 https://doi.org/Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234. https://doi.org/10.3390/ admsci13110234 http://hdl.handle.net/11110/2751 |
url |
http://hdl.handle.net/11110/2751 https://doi.org/Walter, Cícero Eduardo, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso, and Bruno Barbosa Sousa. 2023. “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda. Administrative Sciences 13: 234. https://doi.org/10.3390/ admsci13110234 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
administrative sciences |
publisher.none.fl_str_mv |
administrative sciences |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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