Do e-turismo ao i-turismo: Tendências no marketing dos serviços turísticos

• Autor(a) principal: Gustavo, Nuno
• Data de Publicação: 2014
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/rtd.v2i21/22.11417

The increasing relevance of social networks, alongside with the use of mobile devices (smartphones and tablets), has transformed the way consumers and tourism players interact. More than a simple change in media and communication tools, these are new paradigms that tend to reinvent product, price, distribution and communication management of tourism services and, consequently, the models and processes of tourism marketing management. The main contribution of this paper for research is the systematization of new communication paradigms that underpin a new environment called i-tourism, where mobile technologies and social networks proliferate. Through understanding this environment, it is projected the new life cycle of tourist experience, identifying new models and marketing managementprocesses adopted by tourism players. This analysis will have the marketing mix model as reference, exploring the changes and trends in each of its dimensions (price, product, communication and distribution: 4P’s). A review of the state of the art in this field of research, alongside with the use of different reports and case studies of best practices, were the main research procedures for the preparation of this paper.