The challenge of linking destination online reputation with competitiveness

Detalhes bibliográficos
Autor(a) principal: Iglesias-Sánchez,Patricia P.
Data de Publicação: 2019
Outros Autores: Correia,Marisol B., Jambrino-Maldonado,Carmen
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000100003
Resumo: The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.
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spelling The challenge of linking destination online reputation with competitivenessReputationDestination Management Organizations (DMOs)open innovationsocial mediaThe aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2019-03-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000100003Tourism & Management Studies v.15 n.1 2019reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000100003Iglesias-Sánchez,Patricia P.Correia,Marisol B.Jambrino-Maldonado,Carmeninfo:eu-repo/semantics/openAccess2024-02-06T17:29:14Zoai:scielo:S2182-84582019000100003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:15.337114Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The challenge of linking destination online reputation with competitiveness
title The challenge of linking destination online reputation with competitiveness
spellingShingle The challenge of linking destination online reputation with competitiveness
Iglesias-Sánchez,Patricia P.
Reputation
Destination Management Organizations (DMOs)
open innovation
social media
title_short The challenge of linking destination online reputation with competitiveness
title_full The challenge of linking destination online reputation with competitiveness
title_fullStr The challenge of linking destination online reputation with competitiveness
title_full_unstemmed The challenge of linking destination online reputation with competitiveness
title_sort The challenge of linking destination online reputation with competitiveness
author Iglesias-Sánchez,Patricia P.
author_facet Iglesias-Sánchez,Patricia P.
Correia,Marisol B.
Jambrino-Maldonado,Carmen
author_role author
author2 Correia,Marisol B.
Jambrino-Maldonado,Carmen
author2_role author
author
dc.contributor.author.fl_str_mv Iglesias-Sánchez,Patricia P.
Correia,Marisol B.
Jambrino-Maldonado,Carmen
dc.subject.por.fl_str_mv Reputation
Destination Management Organizations (DMOs)
open innovation
social media
topic Reputation
Destination Management Organizations (DMOs)
open innovation
social media
description The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed. The five most competitive destinations worldwide have been chosen for the research. This paper demonstrates that monitoring social media is a challenge in tourism and is a strategic tool to support process decision making and for destination brand building in a sustainable way. Currently, there are several monitoring and analytic tools, but there is a lack of models to systematise and harness it for the Destination Management Organization (DMOs). In conclusion, how tourists play the main role in the competitiveness of Destinations with their experiences and opinions are considered, along with some keys for successful management of social media are given in the view of the results.
publishDate 2019
dc.date.none.fl_str_mv 2019-03-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000100003
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000100003
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000100003
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
dc.source.none.fl_str_mv Tourism & Management Studies v.15 n.1 2019
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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