Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal

Detalhes bibliográficos
Autor(a) principal: Rachão, Susana
Data de Publicação: 2017
Outros Autores: Joukes, Veronique Nelly Paul Marie
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10348/10158
Resumo: Online tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding.
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spelling Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugalagritourismsocial networking sitesco-creationdestination brandingcreative experiencesOnline tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding.2020-10-15T09:50:33Z2017-01-01T00:00:00Z2017info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10348/10158eng2182-1453Rachão, SusanaJoukes, Veronique Nelly Paul Marieinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-02T12:45:42Zoai:repositorio.utad.pt:10348/10158Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:04:01.835698Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
title Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
spellingShingle Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
Rachão, Susana
agritourism
social networking sites
co-creation
destination branding
creative experiences
title_short Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
title_full Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
title_fullStr Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
title_full_unstemmed Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
title_sort Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
author Rachão, Susana
author_facet Rachão, Susana
Joukes, Veronique Nelly Paul Marie
author_role author
author2 Joukes, Veronique Nelly Paul Marie
author2_role author
dc.contributor.author.fl_str_mv Rachão, Susana
Joukes, Veronique Nelly Paul Marie
dc.subject.por.fl_str_mv agritourism
social networking sites
co-creation
destination branding
creative experiences
topic agritourism
social networking sites
co-creation
destination branding
creative experiences
description Online tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
2017
2020-10-15T09:50:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10348/10158
url http://hdl.handle.net/10348/10158
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2182-1453
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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