Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10348/10158 |
Resumo: | Online tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding. |
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7160 |
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Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugalagritourismsocial networking sitesco-creationdestination brandingcreative experiencesOnline tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding.2020-10-15T09:50:33Z2017-01-01T00:00:00Z2017info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10348/10158eng2182-1453Rachão, SusanaJoukes, Veronique Nelly Paul Marieinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-02T12:45:42Zoai:repositorio.utad.pt:10348/10158Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:04:01.835698Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
title |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
spellingShingle |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal Rachão, Susana agritourism social networking sites co-creation destination branding creative experiences |
title_short |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
title_full |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
title_fullStr |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
title_full_unstemmed |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
title_sort |
Co-creating the branding of rural destinations: an analysis of agritourism facebook pages in the Northern Demarcated Wine Regions of Portugal |
author |
Rachão, Susana |
author_facet |
Rachão, Susana Joukes, Veronique Nelly Paul Marie |
author_role |
author |
author2 |
Joukes, Veronique Nelly Paul Marie |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Rachão, Susana Joukes, Veronique Nelly Paul Marie |
dc.subject.por.fl_str_mv |
agritourism social networking sites co-creation destination branding creative experiences |
topic |
agritourism social networking sites co-creation destination branding creative experiences |
description |
Online tourism contents is formed by the three R’s: reviews, ratings, and recommendations made by travellers. The aim of this article is to explore the use of Facebook by agritourism operators in promoting experiences and to find out how the three R’s can help in co-creating the branding of rural destinations. This study adopted an exploratory approach, using qualitative and quantitative methods and questions about how Facebook is used by private agritourism operators, highlighting its potential for the co-creation of destination branding. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-01T00:00:00Z 2017 2020-10-15T09:50:33Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10348/10158 |
url |
http://hdl.handle.net/10348/10158 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2182-1453 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137126237863936 |