Online consumer behavior : Web experience elements in online clothing market

Detalhes bibliográficos
Autor(a) principal: Baeva, Anelina Yasenova.
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10316/17951
Resumo: Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
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spelling Online consumer behavior : Web experience elements in online clothing marketE-commerceweb experience factorsOnline consumer behavioronline shopingDissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.Online shopping in EU has been shown to be a good potential market. Clothing represents a high percent of the individuals shopping. Buying clothes online gives customers the opportunity to find a great variety of products, customers can review a wide selection of products and find special offers with the best deals online. However, the tangible and intangible problems of clothing online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, the intention of the thesis is to explore customer behavior when purchasing clothing online through investigating the factors that can affect online consumer`s attitudes, intention and actual consumers` behavior. The study investigates the main web - experience factors that customer takes into consideration when purchasing clothes online. Yet, the most important online elements are categorized in two main groups: customer - oriented factors and technology - oriented factors. The autor used quantitave research in term of survey to analyze the consumer`s attitutes towards the web experience elements, moreover the autor figured out the relationship between the web factors and the customer`s attitudes, intentions and actual buying behavior. The results will lead to the understanding of the most important web experience elements that influence the purchase decision of the consumers. The final findings show that web elements web content and trust are considered to be the most influencial for the consumer`s online behavior towards online shopping of clothing. The study would help retailers to understand better the customer attitudes and the web factors that influence the purchase intentions. The study can contribute with valuable information ecommerce, especially focused on the sales of clothing online retail. The research suggests and foresees the need of the realization of new investigatigation in this field.FEUC2011-10-07info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/10316/17951http://hdl.handle.net/10316/17951engDissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.Baeva, Anelina Yasenova.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-01-20T17:48:39Zoai:estudogeral.uc.pt:10316/17951Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:46:27.933884Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online consumer behavior : Web experience elements in online clothing market
title Online consumer behavior : Web experience elements in online clothing market
spellingShingle Online consumer behavior : Web experience elements in online clothing market
Baeva, Anelina Yasenova.
E-commerce
web experience factors
Online consumer behavior
online shoping
title_short Online consumer behavior : Web experience elements in online clothing market
title_full Online consumer behavior : Web experience elements in online clothing market
title_fullStr Online consumer behavior : Web experience elements in online clothing market
title_full_unstemmed Online consumer behavior : Web experience elements in online clothing market
title_sort Online consumer behavior : Web experience elements in online clothing market
author Baeva, Anelina Yasenova.
author_facet Baeva, Anelina Yasenova.
author_role author
dc.contributor.author.fl_str_mv Baeva, Anelina Yasenova.
dc.subject.por.fl_str_mv E-commerce
web experience factors
Online consumer behavior
online shoping
topic E-commerce
web experience factors
Online consumer behavior
online shoping
description Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
publishDate 2011
dc.date.none.fl_str_mv 2011-10-07
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10316/17951
http://hdl.handle.net/10316/17951
url http://hdl.handle.net/10316/17951
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv FEUC
publisher.none.fl_str_mv FEUC
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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