Marketing communication and creative tourism: An analysis of the local destination management organization
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/24673 |
Resumo: | Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This study aims to evaluate the organizational capabilities of local destination management organizations to promote a creative tourism context and develop related activities. The conceptual model was tested using a mixed-methods approach, combining a focus group with local destination management organizations with a quantitative study using multivariate statistical analysis through structural equational modeling. The findings showed that local destination management organizations ought to prioritize organizational culture by coordinating learning and effective knowledge training to strengthen marketing communication capabilities while focusing on potentiating their resources to develop the destination by implementing a local creative tourism destination, thereby generating value for a greater creative tourism local destination where tourists play an active role. |
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Marketing communication and creative tourism: An analysis of the local destination management organizationLocal destination management organizationDestination tourism developmentCo-creationOrganizational capabilitiesMarketing capabilitiesDelivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This study aims to evaluate the organizational capabilities of local destination management organizations to promote a creative tourism context and develop related activities. The conceptual model was tested using a mixed-methods approach, combining a focus group with local destination management organizations with a quantitative study using multivariate statistical analysis through structural equational modeling. The findings showed that local destination management organizations ought to prioritize organizational culture by coordinating learning and effective knowledge training to strengthen marketing communication capabilities while focusing on potentiating their resources to develop the destination by implementing a local creative tourism destination, thereby generating value for a greater creative tourism local destination where tourists play an active role.MDPI2022-03-03T14:57:14Z2022-01-01T00:00:00Z20222022-12-14T10:41:40Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/24673eng2199-853110.3390/joitmc8010040Gato, M.Dias, Á.Pereira, L.Lopes da Costa, R.Gonçalves, R.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:00:25Zoai:repositorio.iscte-iul.pt:10071/24673Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:32:00.518844Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing communication and creative tourism: An analysis of the local destination management organization |
title |
Marketing communication and creative tourism: An analysis of the local destination management organization |
spellingShingle |
Marketing communication and creative tourism: An analysis of the local destination management organization Gato, M. Local destination management organization Destination tourism development Co-creation Organizational capabilities Marketing capabilities |
title_short |
Marketing communication and creative tourism: An analysis of the local destination management organization |
title_full |
Marketing communication and creative tourism: An analysis of the local destination management organization |
title_fullStr |
Marketing communication and creative tourism: An analysis of the local destination management organization |
title_full_unstemmed |
Marketing communication and creative tourism: An analysis of the local destination management organization |
title_sort |
Marketing communication and creative tourism: An analysis of the local destination management organization |
author |
Gato, M. |
author_facet |
Gato, M. Dias, Á. Pereira, L. Lopes da Costa, R. Gonçalves, R. |
author_role |
author |
author2 |
Dias, Á. Pereira, L. Lopes da Costa, R. Gonçalves, R. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Gato, M. Dias, Á. Pereira, L. Lopes da Costa, R. Gonçalves, R. |
dc.subject.por.fl_str_mv |
Local destination management organization Destination tourism development Co-creation Organizational capabilities Marketing capabilities |
topic |
Local destination management organization Destination tourism development Co-creation Organizational capabilities Marketing capabilities |
description |
Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursue innovative and versatile strategies. This study aims to evaluate the organizational capabilities of local destination management organizations to promote a creative tourism context and develop related activities. The conceptual model was tested using a mixed-methods approach, combining a focus group with local destination management organizations with a quantitative study using multivariate statistical analysis through structural equational modeling. The findings showed that local destination management organizations ought to prioritize organizational culture by coordinating learning and effective knowledge training to strengthen marketing communication capabilities while focusing on potentiating their resources to develop the destination by implementing a local creative tourism destination, thereby generating value for a greater creative tourism local destination where tourists play an active role. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-03T14:57:14Z 2022-01-01T00:00:00Z 2022 2022-12-14T10:41:40Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/24673 |
url |
http://hdl.handle.net/10071/24673 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2199-8531 10.3390/joitmc8010040 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
MDPI |
publisher.none.fl_str_mv |
MDPI |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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