The importance-performance analysis model of dark immersive theatre experiences
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v44i0.30276 |
Resumo: | The Importance-Performance Analysis (IPA) model is extensively used in hospitality and tourism research to examine tourists' satisfaction. Despite Dark Immersive Theatre Experiences (DITE) being growing its popularity globally, little research has addressed tourists' satisfaction with such experiences. The aim of this article is to use the IPA model to examine the success of this dark tourism product in meeting participants’ expectations. The results obtained in this study highlight eight items for DITE managers to concentrate the future allocation of resources: “to engage on a hyper-realistic experience”, “to be scared”, “to experience adrenaline rushes”, “to intensely experience emotions”, “to test my own limits”, “to learn more about myself in contexts that I’m not to deal with daily”, “to play a cocreator role” and “to experience something unique”. Furthermore, “to be absorbed on an environment of suspense”, “for a high-quality plot” and “to have fun” were reported as being important while performing positively, “to overcome adverse situations” was found to have no need to reinforce existing resources and “for a high-quality cast” was suggested as performing positively despite not being as important. These findings can be used by DITE managers to allocate future resources to enhance participants’ satisfaction. |
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The importance-performance analysis model of dark immersive theatre experiencesO modelo importance-performance analysis das experiências de teatro imersivo de terrorThe Importance-Performance Analysis (IPA) model is extensively used in hospitality and tourism research to examine tourists' satisfaction. Despite Dark Immersive Theatre Experiences (DITE) being growing its popularity globally, little research has addressed tourists' satisfaction with such experiences. The aim of this article is to use the IPA model to examine the success of this dark tourism product in meeting participants’ expectations. The results obtained in this study highlight eight items for DITE managers to concentrate the future allocation of resources: “to engage on a hyper-realistic experience”, “to be scared”, “to experience adrenaline rushes”, “to intensely experience emotions”, “to test my own limits”, “to learn more about myself in contexts that I’m not to deal with daily”, “to play a cocreator role” and “to experience something unique”. Furthermore, “to be absorbed on an environment of suspense”, “for a high-quality plot” and “to have fun” were reported as being important while performing positively, “to overcome adverse situations” was found to have no need to reinforce existing resources and “for a high-quality cast” was suggested as performing positively despite not being as important. These findings can be used by DITE managers to allocate future resources to enhance participants’ satisfaction.O modelo Importance-Performance Analysis (IPA) tem sido amplamente utilizado por estudos na área do turismo e da hotelaria para examinar a satisfação de turistas. Apesar do recente crescimento global de popularidade das Dark Immersive Theatre Experiences (DITE), poucos estudos abordaram a satisfação de turistas nestas ofertas. O presente artigo pretende utilizar o modelo IPA para examinar em que medida estas ofertas de dark tourism conseguem ir ao encontro das expectativas dos seus participantes. Os resultados obtidos neste estudo destacam um total de oito itens para os gestores de DITE se concentrarem na futura alocação estratégica de recursos: “experiência hiper-realista”, “experiência que assuste”, “experiência que provoque descargas de adrenalina”, “experiência que provoque fortes emoções”, “experiência que leve a testar limites”, “experiência que me permita aprender mais sobre como eu próprio(a) reajo a situações a que não estou acostumado(a), permitindo-me assim conhecer-me melhor pessoalmente”, “experiência que permita participar ativamente nas suas cenas e/ou diálogos” e “experiência tão inovadora que me permita viver algo único”. Além do mais, os itens “experiência com um ambiente de suspense e de tensão”, “experiência com uma história cativante” e “experiência que divirta” foram reportados como importantes com um desempenho positivo, “experiência que me permita enfrentar e ultrapassar situações adversas” como item sem necessidade de reforço adicional de recursos e no item “experiência com um elenco de alta qualidade” foi sugerido um desempenho positivo apesar de não ser tão importante. Os resultados desta investigação podem ser utilizados pelos gestores de DITE para alocar recursos de forma mais eficiente tendo em vista o aumento da satisfação dos seus participantes.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2023-11-28info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34624/rtd.v44i0.30276https://doi.org/10.34624/rtd.v44i0.30276Journal of Tourism & Development; Vol 44 (2023); 235-254Revista Turismo & Desenvolvimento; vol. 44 (2023); 235-2542182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/30276https://proa.ua.pt/index.php/rtd/article/view/30276/23131Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessBelo, MiguelGustavo, Nuno2023-12-07T12:52:12Zoai:proa.ua.pt:article/30276Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:41:28.995673Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The importance-performance analysis model of dark immersive theatre experiences O modelo importance-performance analysis das experiências de teatro imersivo de terror |
title |
The importance-performance analysis model of dark immersive theatre experiences |
spellingShingle |
The importance-performance analysis model of dark immersive theatre experiences Belo, Miguel |
title_short |
The importance-performance analysis model of dark immersive theatre experiences |
title_full |
The importance-performance analysis model of dark immersive theatre experiences |
title_fullStr |
The importance-performance analysis model of dark immersive theatre experiences |
title_full_unstemmed |
The importance-performance analysis model of dark immersive theatre experiences |
title_sort |
The importance-performance analysis model of dark immersive theatre experiences |
author |
Belo, Miguel |
author_facet |
Belo, Miguel Gustavo, Nuno |
author_role |
author |
author2 |
Gustavo, Nuno |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Belo, Miguel Gustavo, Nuno |
description |
The Importance-Performance Analysis (IPA) model is extensively used in hospitality and tourism research to examine tourists' satisfaction. Despite Dark Immersive Theatre Experiences (DITE) being growing its popularity globally, little research has addressed tourists' satisfaction with such experiences. The aim of this article is to use the IPA model to examine the success of this dark tourism product in meeting participants’ expectations. The results obtained in this study highlight eight items for DITE managers to concentrate the future allocation of resources: “to engage on a hyper-realistic experience”, “to be scared”, “to experience adrenaline rushes”, “to intensely experience emotions”, “to test my own limits”, “to learn more about myself in contexts that I’m not to deal with daily”, “to play a cocreator role” and “to experience something unique”. Furthermore, “to be absorbed on an environment of suspense”, “for a high-quality plot” and “to have fun” were reported as being important while performing positively, “to overcome adverse situations” was found to have no need to reinforce existing resources and “for a high-quality cast” was suggested as performing positively despite not being as important. These findings can be used by DITE managers to allocate future resources to enhance participants’ satisfaction. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-11-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v44i0.30276 https://doi.org/10.34624/rtd.v44i0.30276 |
url |
https://doi.org/10.34624/rtd.v44i0.30276 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/30276 https://proa.ua.pt/index.php/rtd/article/view/30276/23131 |
dc.rights.driver.fl_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos de Autor (c) 2023 Revista Turismo & Desenvolvimento |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 44 (2023); 235-254 Revista Turismo & Desenvolvimento; vol. 44 (2023); 235-254 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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