The positive and negative affect schedule of dark immersive theatre experiences

• Autor(a) principal: Belo, Miguel
• Data de Publicação: 2023
• Outros Autores: Gustavo, Nuno
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/rtd.v41i0.30234

Dark Immersive Theatre Experiences (DITE) have been growing in popularity all over the world. In a global context of subjectivity of the contemporary touristic experience, hospitality and tourism research tend to classify the management of emotions in two major categories: positive and negative. The aim of this paper is to use the Positive and Negative Affect Schedule – Portuguese Reduced Version (PANAS–VRP) scale to measure the positive and negative affects of participants in DITE before and after the experience. Then, it is intended to explore the relationship between positive and negative affects with consumer overall satisfaction. The results obtained in this study emphasize the importance of managing darkness as a positive emotion in these experiences. Furthermore, it was found females seem to report higher levels of negative emotions in comparison to males and that the enjoyment in being scared tend to decrease as age increases. The results of this study can be used by DITE managers to improve their experiences and therefore to enhance participants’ satisfaction.