Technology market transfer plan launch of DELIVES to E.U. Market©

Detalhes bibliográficos
Autor(a) principal: Esteves, Ana Sofia Coutinho de Almeida Dinis
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/6114
Resumo: Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do grau de Mestre em Biotecnologia
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spelling Technology market transfer plan launch of DELIVES to E.U. Market©Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do grau de Mestre em BiotecnologiaThe pharmaceutical industry faces one of the biggest waves of patent expirations. The magnitude of the potential loss of sales is such that Datamonitor, predicts that between 2011 and 2012 the revenue from the drug will decrease for the first time in four decades. Alternatively, the technologies for Drug Delivery (DD), which consist of the science of delivering an active ingredient in place of the body where this is necessary, in the right quantities at the right time in the most effective and convenient, are boosting the growth of pharmaceutical companies, increasing its revenue by extending the product life cycle and through new formulations and combinations. According to this perception, this marketing plan was developed for a future company, LIFE DELIVERY, which holds the patent of a new biomaterial, and intends to launch a new product - Deliver | Improving life quality - for the market. DELIVES is a New Targeted Drug Delivery (TDD), which consists of a DD directed to release the drug locally in the area of interest, extremely versatile and can be precisely adjusted to achieve the specific objectives of each client, providing a controlled release of drugs and elaborated through a process environmentally friendly. Using three types of segmentation (geographic, industry type and application) and applying different evaluation criteria to selected segments, the final conclusions point to the following target customers: large pharmaceutical companies, the European Union, acting in the markets of the following therapeutic areas: inflammation and Musculosketal, metabolic disorders and cardiovascular diseases, the latter being the ideal customers for market entry strategy. According to the perceived value, of target customers - translated in cost-saving -, LIFE DELIEVERY will adopt a position based on three main pillars: quality, innovation and organizational image. The business model adopted aims to license the technology, using different communication strategies, and € 322.078.48, is the cost to implement this marketing plan in the first year of life of the company.Faculdade de Ciências e TecnologiaLages, LuísAgante, LuísaLlussá, FernandaRUNEsteves, Ana Sofia Coutinho de Almeida Dinis2011-09-14T09:22:45Z20112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/6114enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:37:07Zoai:run.unl.pt:10362/6114Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:16:43.102153Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Technology market transfer plan launch of DELIVES to E.U. Market©
title Technology market transfer plan launch of DELIVES to E.U. Market©
spellingShingle Technology market transfer plan launch of DELIVES to E.U. Market©
Esteves, Ana Sofia Coutinho de Almeida Dinis
title_short Technology market transfer plan launch of DELIVES to E.U. Market©
title_full Technology market transfer plan launch of DELIVES to E.U. Market©
title_fullStr Technology market transfer plan launch of DELIVES to E.U. Market©
title_full_unstemmed Technology market transfer plan launch of DELIVES to E.U. Market©
title_sort Technology market transfer plan launch of DELIVES to E.U. Market©
author Esteves, Ana Sofia Coutinho de Almeida Dinis
author_facet Esteves, Ana Sofia Coutinho de Almeida Dinis
author_role author
dc.contributor.none.fl_str_mv Lages, Luís
Agante, Luísa
Llussá, Fernanda
RUN
dc.contributor.author.fl_str_mv Esteves, Ana Sofia Coutinho de Almeida Dinis
description Dissertação apresentada na Faculdade de Ciências e Tecnologia da Universidade Nova de Lisboa para obtenção do grau de Mestre em Biotecnologia
publishDate 2011
dc.date.none.fl_str_mv 2011-09-14T09:22:45Z
2011
2011-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/6114
url http://hdl.handle.net/10362/6114
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Faculdade de Ciências e Tecnologia
publisher.none.fl_str_mv Faculdade de Ciências e Tecnologia
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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