How to re-launch the Unilever face care brand simple® in Portugal?

Detalhes bibliográficos
Autor(a) principal: Gaspar, Carolina de Matos Pereira
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/39289
Resumo: Simple® is a brand recently launched in Portugal that has failed to reach the launching objectives projected by Unilever-Jerónimo Martins. This Work Project focuses on the face care category and its main intention is to understand how to re-launch the brand in Portugal. After developing a deep research through in-depth interviews and in-store observations, based on the purpose of understanding why Simple® was not able to meet its launching objectives, we identified that the brand positioning was the main issue to be addressed to re-launch Simple® successfully in Portugal.
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spelling How to re-launch the Unilever face care brand simple® in Portugal?SimpleBrand positioningFace care categoryDomínio/Área Científica::Ciências Sociais::Economia e GestãoSimple® is a brand recently launched in Portugal that has failed to reach the launching objectives projected by Unilever-Jerónimo Martins. This Work Project focuses on the face care category and its main intention is to understand how to re-launch the brand in Portugal. After developing a deep research through in-depth interviews and in-store observations, based on the purpose of understanding why Simple® was not able to meet its launching objectives, we identified that the brand positioning was the main issue to be addressed to re-launch Simple® successfully in Portugal.Silveira, Catherine daRUNGaspar, Carolina de Matos Pereira2021-01-20T01:30:18Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39289TID:201864100enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:31Zoai:run.unl.pt:10362/39289Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:05.253709Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to re-launch the Unilever face care brand simple® in Portugal?
title How to re-launch the Unilever face care brand simple® in Portugal?
spellingShingle How to re-launch the Unilever face care brand simple® in Portugal?
Gaspar, Carolina de Matos Pereira
Simple
Brand positioning
Face care category
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to re-launch the Unilever face care brand simple® in Portugal?
title_full How to re-launch the Unilever face care brand simple® in Portugal?
title_fullStr How to re-launch the Unilever face care brand simple® in Portugal?
title_full_unstemmed How to re-launch the Unilever face care brand simple® in Portugal?
title_sort How to re-launch the Unilever face care brand simple® in Portugal?
author Gaspar, Carolina de Matos Pereira
author_facet Gaspar, Carolina de Matos Pereira
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Gaspar, Carolina de Matos Pereira
dc.subject.por.fl_str_mv Simple
Brand positioning
Face care category
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Simple
Brand positioning
Face care category
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Simple® is a brand recently launched in Portugal that has failed to reach the launching objectives projected by Unilever-Jerónimo Martins. This Work Project focuses on the face care category and its main intention is to understand how to re-launch the brand in Portugal. After developing a deep research through in-depth interviews and in-store observations, based on the purpose of understanding why Simple® was not able to meet its launching objectives, we identified that the brand positioning was the main issue to be addressed to re-launch Simple® successfully in Portugal.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39289
TID:201864100
url http://hdl.handle.net/10362/39289
identifier_str_mv TID:201864100
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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