IMPORTANCE OF BRAND POSITIONING IN SMES

Detalhes bibliográficos
Autor(a) principal: Elizabeth Pico Leiva, Cinthia
Data de Publicação: 2023
Outros Autores: Antonella Cañete Benítez, Gabriela, Martin Paniagua González, Pablo, A. Dávalos Giménez, Luis
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Gênero e Interdisciplinaridade
Texto Completo: https://www.periodicojs.com.br/index.php/gei/article/view/1763
Resumo: The objective of this work is to gain knowledge about the Importance of brand positioning in SMEs. The research was carried out with a quantitative approach. The level of research used is descriptive, the information obtained allowed us to draw conclusions to understand the situations of SMEs. To understand the result, a questionnaire with closed questions was posed, which will verify the importance of brand positioning in SMEs. The results were expressed through tables and graphs with their respective percentages.
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spelling IMPORTANCE OF BRAND POSITIONING IN SMESSMEs, brand strategies, brand positioning, business performanceThe objective of this work is to gain knowledge about the Importance of brand positioning in SMEs. The research was carried out with a quantitative approach. The level of research used is descriptive, the information obtained allowed us to draw conclusions to understand the situations of SMEs. To understand the result, a questionnaire with closed questions was posed, which will verify the importance of brand positioning in SMEs. The results were expressed through tables and graphs with their respective percentages.Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB2023-12-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicojs.com.br/index.php/gei/article/view/176310.51249/gei.v4i06.1763Revista Gênero e Interdisciplinaridade; Vol. 4 No. 06 (2023); 439 - 499Revista Gênero e Interdisciplinaridade; v. 4 n. 06 (2023); 439 - 4992675-745110.51249/gei.v4i06reponame:Revista Gênero e Interdisciplinaridadeinstname:Instituto de Ensino e Pesquisa Periodicojsinstacron:IEPPporhttps://www.periodicojs.com.br/index.php/gei/article/view/1763/1550Copyright (c) 2023 Revista Gênero e Interdisciplinaridadeinfo:eu-repo/semantics/openAccessElizabeth Pico Leiva, Cinthia Antonella Cañete Benítez, Gabriela Martin Paniagua González, Pablo A. Dávalos Giménez, Luis 2023-12-12T11:18:47Zoai:ojs.pkp.sfu.ca:article/1763Revistahttps://www.periodicojs.com.br/index.php/gei/indexPRIhttps://www.periodicojs.com.br/index.php/gei/oaigenerointerdisciplinaridade@gmail.com2675-74512675-7451opendoar:2023-12-12T11:18:47Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojsfalse
dc.title.none.fl_str_mv IMPORTANCE OF BRAND POSITIONING IN SMES
title IMPORTANCE OF BRAND POSITIONING IN SMES
spellingShingle IMPORTANCE OF BRAND POSITIONING IN SMES
Elizabeth Pico Leiva, Cinthia
SMEs, brand strategies, brand positioning, business performance
title_short IMPORTANCE OF BRAND POSITIONING IN SMES
title_full IMPORTANCE OF BRAND POSITIONING IN SMES
title_fullStr IMPORTANCE OF BRAND POSITIONING IN SMES
title_full_unstemmed IMPORTANCE OF BRAND POSITIONING IN SMES
title_sort IMPORTANCE OF BRAND POSITIONING IN SMES
author Elizabeth Pico Leiva, Cinthia
author_facet Elizabeth Pico Leiva, Cinthia
Antonella Cañete Benítez, Gabriela
Martin Paniagua González, Pablo
A. Dávalos Giménez, Luis
author_role author
author2 Antonella Cañete Benítez, Gabriela
Martin Paniagua González, Pablo
A. Dávalos Giménez, Luis
author2_role author
author
author
dc.contributor.author.fl_str_mv Elizabeth Pico Leiva, Cinthia
Antonella Cañete Benítez, Gabriela
Martin Paniagua González, Pablo
A. Dávalos Giménez, Luis
dc.subject.por.fl_str_mv SMEs, brand strategies, brand positioning, business performance
topic SMEs, brand strategies, brand positioning, business performance
description The objective of this work is to gain knowledge about the Importance of brand positioning in SMEs. The research was carried out with a quantitative approach. The level of research used is descriptive, the information obtained allowed us to draw conclusions to understand the situations of SMEs. To understand the result, a questionnaire with closed questions was posed, which will verify the importance of brand positioning in SMEs. The results were expressed through tables and graphs with their respective percentages.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.periodicojs.com.br/index.php/gei/article/view/1763
10.51249/gei.v4i06.1763
url https://www.periodicojs.com.br/index.php/gei/article/view/1763
identifier_str_mv 10.51249/gei.v4i06.1763
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.periodicojs.com.br/index.php/gei/article/view/1763/1550
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Gênero e Interdisciplinaridade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Gênero e Interdisciplinaridade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB
publisher.none.fl_str_mv Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB
dc.source.none.fl_str_mv Revista Gênero e Interdisciplinaridade; Vol. 4 No. 06 (2023); 439 - 499
Revista Gênero e Interdisciplinaridade; v. 4 n. 06 (2023); 439 - 499
2675-7451
10.51249/gei.v4i06
reponame:Revista Gênero e Interdisciplinaridade
instname:Instituto de Ensino e Pesquisa Periodicojs
instacron:IEPP
instname_str Instituto de Ensino e Pesquisa Periodicojs
instacron_str IEPP
institution IEPP
reponame_str Revista Gênero e Interdisciplinaridade
collection Revista Gênero e Interdisciplinaridade
repository.name.fl_str_mv Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojs
repository.mail.fl_str_mv generointerdisciplinaridade@gmail.com
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