Trends and future research in electronic marketing:a bibliometric analysis of twenty years
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , , , , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.15/3511 |
Resumo: | Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide. |
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Trends and future research in electronic marketing:a bibliometric analysis of twenty yearsElectronic marketingBibliometric analysisCo-occurrenceBibliographic couplingElectronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide.MDPIRepositório Científico do Instituto Politécnico de SantarémGao, PengMeng, FanchenMata, Mário NunoMartins, José MoleiroIqbal, ShahidCorreia, Anabela BatistaDantas, Rui MiguelWaheed, AbdulXavier Rita, JoãoFarrukh, Muhammad2021-07-02T10:08:01Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.15/3511engGao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., et al. (2021). Trends and future research in electronic marketing : a bibliometric analysis of twenty years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. doi.:10.3390/jtaer160500940718-187610.3390/jtaer16050094info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-21T07:35:23Zoai:repositorio.ipsantarem.pt:10400.15/3511Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:55:16.931650Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
title |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
spellingShingle |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years Gao, Peng Electronic marketing Bibliometric analysis Co-occurrence Bibliographic coupling |
title_short |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
title_full |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
title_fullStr |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
title_full_unstemmed |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
title_sort |
Trends and future research in electronic marketing:a bibliometric analysis of twenty years |
author |
Gao, Peng |
author_facet |
Gao, Peng Meng, Fanchen Mata, Mário Nuno Martins, José Moleiro Iqbal, Shahid Correia, Anabela Batista Dantas, Rui Miguel Waheed, Abdul Xavier Rita, João Farrukh, Muhammad |
author_role |
author |
author2 |
Meng, Fanchen Mata, Mário Nuno Martins, José Moleiro Iqbal, Shahid Correia, Anabela Batista Dantas, Rui Miguel Waheed, Abdul Xavier Rita, João Farrukh, Muhammad |
author2_role |
author author author author author author author author author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico de Santarém |
dc.contributor.author.fl_str_mv |
Gao, Peng Meng, Fanchen Mata, Mário Nuno Martins, José Moleiro Iqbal, Shahid Correia, Anabela Batista Dantas, Rui Miguel Waheed, Abdul Xavier Rita, João Farrukh, Muhammad |
dc.subject.por.fl_str_mv |
Electronic marketing Bibliometric analysis Co-occurrence Bibliographic coupling |
topic |
Electronic marketing Bibliometric analysis Co-occurrence Bibliographic coupling |
description |
Electronic marketing (eM) is a flourishing phenomenon that is gaining intense concern because of a significant impact on organizational performance. Over the past few decades, the relevance of eM has been observed in numerous fields (e.g., consumers, organizational strategy, advertisement, and overall philosophy of management to understand the insights globally). To effectively maneuver the field, all stakeholders, particularly academicians and practitioners, must comprehend the current position of the eM theory and practices for dynamic utilization. A systematic bibliometric analysis can serve this issue by providing a holistic view of the publication trend and its trajectory in terms of various themes, including citations and publication metrics. This study analyzes the bibliometric data from 2000 to 2019 to reveal the most productive countries, universities, authors, journals, and prolific publications in electronic marketing. To this end, VOS viewer software was used to visualize the mapping based on co-citation, bibliographic coupling (BC), and co-occurrence (CC). The primary addition of this research is to provide an overview of eM tendencies and paths that may help researchers know the tendencies and future research directions worldwide. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-02T10:08:01Z 2021 2021-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.15/3511 |
url |
http://hdl.handle.net/10400.15/3511 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Gao, P., Meng, F., Mata, M. N., Martins, J. M., Iqbal, S., Correia, A. B., Dantas, R. M., et al. (2021). Trends and future research in electronic marketing : a bibliometric analysis of twenty years. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1667–1679. doi.:10.3390/jtaer16050094 0718-1876 10.3390/jtaer16050094 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
MDPI |
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MDPI |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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