Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba

Detalhes bibliográficos
Autor(a) principal: Liu Chenming
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/24117
Resumo: Researchers in the 1950s proposed corporate Social responsibility (CSR). Then, researchers have done a lot of research work on CSR and found that companies taking social responsibility can bring benefits such as reducing risks, improving reputation, and increasing sales. Alibaba is a company that has got many CSR honour titles in China. In 2021, there are only five Chinese companies on Fortune's list of the world's 500 most admired companies, which considers social responsibility one standard, and Alibaba was in this list. In addition, Alibaba has grown into the Chinese largest e-commerce company in the past two decades. Since its establishment, the company has been committed to CSR construction and has made significant contributions to environmental, social, and economic progress. This project aims to conduct a pedagogical case study on Alibaba, focusing on exploring how and why Alibaba develops CSR. Besides, big company size, good CSR construction, and innovative CSR activities make Alibaba a fascinating pedagogical case. Through case analysis and strategic analysis, this dissertation will provide the target audience of management students with an opportunity to learn about Alibaba and CSR theory, stakeholder theory, Carroll's pyramid, TBL. This project also gives them the chance to understand the concepts and frameworks of CSR and CSV. Combining theories and practice cases will benefit their academic and professional careers.
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spelling Engaging in corporate social responsibility in China: the pedagogical case study of AlibabaCreating shared valueStakeholdersAlibabaChinaResponsabilidade social das empresas -- Corporate social responsibilityCriação de valor compartilhadoResearchers in the 1950s proposed corporate Social responsibility (CSR). Then, researchers have done a lot of research work on CSR and found that companies taking social responsibility can bring benefits such as reducing risks, improving reputation, and increasing sales. Alibaba is a company that has got many CSR honour titles in China. In 2021, there are only five Chinese companies on Fortune's list of the world's 500 most admired companies, which considers social responsibility one standard, and Alibaba was in this list. In addition, Alibaba has grown into the Chinese largest e-commerce company in the past two decades. Since its establishment, the company has been committed to CSR construction and has made significant contributions to environmental, social, and economic progress. This project aims to conduct a pedagogical case study on Alibaba, focusing on exploring how and why Alibaba develops CSR. Besides, big company size, good CSR construction, and innovative CSR activities make Alibaba a fascinating pedagogical case. Through case analysis and strategic analysis, this dissertation will provide the target audience of management students with an opportunity to learn about Alibaba and CSR theory, stakeholder theory, Carroll's pyramid, TBL. This project also gives them the chance to understand the concepts and frameworks of CSR and CSV. Combining theories and practice cases will benefit their academic and professional careers.A responsabilidade social corporativa (RSC) foi proposta para pesquisadores na década de 1950. Então, os pesquisadores fizeram muitas pesquisas sobre RSE e descobriram que as empresas que assumiam responsabilidade social podiam trazer benefícios como redução de riscos, melhoria da reputação e aumento das vendas. A Alibaba é uma empresa que possui muitos títulos de honra de RSC na China. Em 2021, havia apenas cinco empresas chinesas na lista da Fortune das 500 empresas mais admiradas do mundo, que considera a responsabilidade social como um padrão, e a Alibaba estava nesta lista. Além disso, a Alibaba cresceu e tornou-se na maior empresa chinesa de comércio eletrônico nas últimas duas décadas. Desde a sua fundação, a empresa tem sido comprometida com a construção CSR e tem feito grandes contribuições para o progresso ambiental, social e econômico. O objetivo deste projeto é realizar um estudo de caso pedagógico na Alibaba, com o foco em explorar como a Alibaba desenvolve a RSE. Além disso, o grande tamanho da empresa, boa construção de RSC e atividades inovadoras de RSC tornam o Alibaba um caso pedagógico especialmente interessante. Por meio da análise de caso e análise estratégica, esta dissertação proporcionará ao público-alvo de estudantes de administração uma oportunidade de conhecer a Alibaba e sua teoria de RSC, teoria das partes interessadas, pirâmide de Carroll, TBL. Este projeto também lhes dá a oportunidade de entender conceitos e estruturas de CSR e CSV. Combinar teorias e casos práticos beneficiará as suas carreiras acadêmicas e profissionais.2022-01-14T15:38:46Z2021-11-10T00:00:00Z2021-11-102021-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/24117TID:202803724engLiu Chenminginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:28:42Zoai:repositorio.iscte-iul.pt:10071/24117Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:12:52.030700Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
title Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
spellingShingle Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
Liu Chenming
Creating shared value
Stakeholders
Alibaba
China
Responsabilidade social das empresas -- Corporate social responsibility
Criação de valor compartilhado
title_short Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
title_full Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
title_fullStr Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
title_full_unstemmed Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
title_sort Engaging in corporate social responsibility in China: the pedagogical case study of Alibaba
author Liu Chenming
author_facet Liu Chenming
author_role author
dc.contributor.author.fl_str_mv Liu Chenming
dc.subject.por.fl_str_mv Creating shared value
Stakeholders
Alibaba
China
Responsabilidade social das empresas -- Corporate social responsibility
Criação de valor compartilhado
topic Creating shared value
Stakeholders
Alibaba
China
Responsabilidade social das empresas -- Corporate social responsibility
Criação de valor compartilhado
description Researchers in the 1950s proposed corporate Social responsibility (CSR). Then, researchers have done a lot of research work on CSR and found that companies taking social responsibility can bring benefits such as reducing risks, improving reputation, and increasing sales. Alibaba is a company that has got many CSR honour titles in China. In 2021, there are only five Chinese companies on Fortune's list of the world's 500 most admired companies, which considers social responsibility one standard, and Alibaba was in this list. In addition, Alibaba has grown into the Chinese largest e-commerce company in the past two decades. Since its establishment, the company has been committed to CSR construction and has made significant contributions to environmental, social, and economic progress. This project aims to conduct a pedagogical case study on Alibaba, focusing on exploring how and why Alibaba develops CSR. Besides, big company size, good CSR construction, and innovative CSR activities make Alibaba a fascinating pedagogical case. Through case analysis and strategic analysis, this dissertation will provide the target audience of management students with an opportunity to learn about Alibaba and CSR theory, stakeholder theory, Carroll's pyramid, TBL. This project also gives them the chance to understand the concepts and frameworks of CSR and CSV. Combining theories and practice cases will benefit their academic and professional careers.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-10T00:00:00Z
2021-11-10
2021-09
2022-01-14T15:38:46Z
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