The impact of online testimonials on job seekers' perceptions of organizational attractiveness

Detalhes bibliográficos
Autor(a) principal: Castro, Maria Madalena de Almeida Ribeiro Anglin de
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/14053
Resumo: The world is constantly changing and the great challenge is to keep up with this evolution. We live in a world where boundaries are being extinguished and distances becoming shorter. To meet the new challenges of globalization, companies need tools that allow them to work faster, with agility and simplicity, in order to guarantee a competitive advantage in the labor market, always being essential the investment in their human capital. This study was conducted to identify the perspective of potential candidates regarding the attractiveness strategies adopted by companies, particularly the online testimonials. In a first moment a qualitative study was addressed to companies, with the aim of identifying which are their disclosure channels, the reasons that led them to adopt the strategy of online testimonials and how they managed their implementation, with a view to defining strategies to be applied in the future. It was also a goal of this study to evaluate how the corporate websites influence the image that potential candidates create about the company, to analyze the impact of online testimonials on the potential candidates' perceptions about the company, to study the degree of credibility associated with online testimonials and to understand how this tool contributes to the effectiveness of the message that the company wants to convey. From the results it is concluded that although companies are increasingly investing on this approach, potential applicants still show some reservations towards it, though not refusing its importance.
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spelling The impact of online testimonials on job seekers' perceptions of organizational attractivenessOnline recruitingOnline testimonialsWebsite attractivenessGestão de recursos humanosRecrutamento -- RecruitmentInternetEmpresa -- CompanyDesenvolvimento pessoal -- Personal developmentMudança tecnológicaThe world is constantly changing and the great challenge is to keep up with this evolution. We live in a world where boundaries are being extinguished and distances becoming shorter. To meet the new challenges of globalization, companies need tools that allow them to work faster, with agility and simplicity, in order to guarantee a competitive advantage in the labor market, always being essential the investment in their human capital. This study was conducted to identify the perspective of potential candidates regarding the attractiveness strategies adopted by companies, particularly the online testimonials. In a first moment a qualitative study was addressed to companies, with the aim of identifying which are their disclosure channels, the reasons that led them to adopt the strategy of online testimonials and how they managed their implementation, with a view to defining strategies to be applied in the future. It was also a goal of this study to evaluate how the corporate websites influence the image that potential candidates create about the company, to analyze the impact of online testimonials on the potential candidates' perceptions about the company, to study the degree of credibility associated with online testimonials and to understand how this tool contributes to the effectiveness of the message that the company wants to convey. From the results it is concluded that although companies are increasingly investing on this approach, potential applicants still show some reservations towards it, though not refusing its importance.O mundo está em constante mudança e o grande desafio está em acompanhar essa evolução. Vivemos num mundo onde as fronteiras se extinguem e as distâncias se encurtam. Para enfrentar os desafios da globalização, as empresas precisam de ferramentas que lhes permitam trabalhar mais depressa, com agilidade e simplificação, e que lhe garantam no mercado uma vantagem competitiva, considerando essencial o investimento no seu capital humano. Este estudo foi orientado no sentido de identificar as perspetivas dos potenciais candidatos face às estratégias de atratividade que as empresas utilizam, particularmente os testemunhos online. Num primeiro momento foi feito um estudo qualitativo, dirigido às empresas, com o objetivo de identificar os canais de divulgação utilizados, as motivações que as levaram a adotar a metodologia dos testemunhos online e a forma como os implementaram com vista à definição de estratégias a aplicar no futuro. Foi também objetivo deste trabalho, avaliar de que forma os websites das empresas influenciam a imagem que os potenciais candidatos criam da mesma, analisar o impacto que os testemunhos online têm na perceção dos candidatos sobre a empresa, estudar o grau de credibilidade dos testemunhos online e perceber de que forma esta ferramenta contribui para a eficácia da mensagem que a empresa quer veicular. Dos resultados obtidos conclui-se que apesar das empresas estarem a apostar cada vez mais nesta abordagem, os potenciais candidatos demonstram ainda algumas reservas embora não recusem a sua importância.2017-07-17T10:08:58Z2016-12-19T00:00:00Z2016-12-192016-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/14053TID:201508001engCastro, Maria Madalena de Almeida Ribeiro Anglin deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-07-07T02:58:35Zoai:repositorio.iscte-iul.pt:10071/14053Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-07-07T02:58:35Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of online testimonials on job seekers' perceptions of organizational attractiveness
title The impact of online testimonials on job seekers' perceptions of organizational attractiveness
spellingShingle The impact of online testimonials on job seekers' perceptions of organizational attractiveness
Castro, Maria Madalena de Almeida Ribeiro Anglin de
Online recruiting
Online testimonials
Website attractiveness
Gestão de recursos humanos
Recrutamento -- Recruitment
Internet
Empresa -- Company
Desenvolvimento pessoal -- Personal development
Mudança tecnológica
title_short The impact of online testimonials on job seekers' perceptions of organizational attractiveness
title_full The impact of online testimonials on job seekers' perceptions of organizational attractiveness
title_fullStr The impact of online testimonials on job seekers' perceptions of organizational attractiveness
title_full_unstemmed The impact of online testimonials on job seekers' perceptions of organizational attractiveness
title_sort The impact of online testimonials on job seekers' perceptions of organizational attractiveness
author Castro, Maria Madalena de Almeida Ribeiro Anglin de
author_facet Castro, Maria Madalena de Almeida Ribeiro Anglin de
author_role author
dc.contributor.author.fl_str_mv Castro, Maria Madalena de Almeida Ribeiro Anglin de
dc.subject.por.fl_str_mv Online recruiting
Online testimonials
Website attractiveness
Gestão de recursos humanos
Recrutamento -- Recruitment
Internet
Empresa -- Company
Desenvolvimento pessoal -- Personal development
Mudança tecnológica
topic Online recruiting
Online testimonials
Website attractiveness
Gestão de recursos humanos
Recrutamento -- Recruitment
Internet
Empresa -- Company
Desenvolvimento pessoal -- Personal development
Mudança tecnológica
description The world is constantly changing and the great challenge is to keep up with this evolution. We live in a world where boundaries are being extinguished and distances becoming shorter. To meet the new challenges of globalization, companies need tools that allow them to work faster, with agility and simplicity, in order to guarantee a competitive advantage in the labor market, always being essential the investment in their human capital. This study was conducted to identify the perspective of potential candidates regarding the attractiveness strategies adopted by companies, particularly the online testimonials. In a first moment a qualitative study was addressed to companies, with the aim of identifying which are their disclosure channels, the reasons that led them to adopt the strategy of online testimonials and how they managed their implementation, with a view to defining strategies to be applied in the future. It was also a goal of this study to evaluate how the corporate websites influence the image that potential candidates create about the company, to analyze the impact of online testimonials on the potential candidates' perceptions about the company, to study the degree of credibility associated with online testimonials and to understand how this tool contributes to the effectiveness of the message that the company wants to convey. From the results it is concluded that although companies are increasingly investing on this approach, potential applicants still show some reservations towards it, though not refusing its importance.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-19T00:00:00Z
2016-12-19
2016-10
2017-07-17T10:08:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/14053
TID:201508001
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dc.language.iso.fl_str_mv eng
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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