An experimental study on the impact of color variety on the perception of snack food products

Detalhes bibliográficos
Autor(a) principal: Lopes, Adriana Cristina Luís
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/150894
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
id RCAP_ec01e0be153de1ac82493ca56f6d5d49
oai_identifier_str oai:run.unl.pt:10362/150894
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling An experimental study on the impact of color variety on the perception of snack food productsSnacksColor VarietyEating BehaviorVisual CuesFood PerceptionExperimental Design ResearchHealthy SnacksUnhealthy SnacksDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceDespite people’s intentions on eating healthier, obesity rates have been on the rise. The increase in caloric intake and energy-dense foods between main meals (unhealthy snacks) represent an accounting explanation for increased obesity. Evidently, people often rely on their perceptions rather than on nutritional information, thus visual properties of snacks, including color variety, might be an important cue to promote healthy snacking choices. Research exploring the impact of color variety on the perceptions of snacks is limited, particularly in adults. This research addresses this gap by investigating, through an experimental approach, the influence of high color variety (vs. low color variety) on adults’ perceptions of taste, desire, and healthiness for healthy and unhealthy snacks. Participants were randomly exposed to one of four different snacking images: healthy or unhealthy snacks containing high or low color variety. Both healthy and unhealthy snacks were perceived as tastier when high in color variety (vs. low color variety) and the influence of high-color variety was associated with a stronger desire for healthy snacks. While no influence of color variety was found on the perceived healthiness of unhealthy snacks, healthy snacks high in color variety were perceived as healthier. The implications of this research for companies, consumers, and the public health community are discussed.Szabó-Douat, TeodóraRUNLopes, Adriana Cristina Luís2023-03-20T14:32:52Z2023-01-272023-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150894TID:203249151enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:33:18Zoai:run.unl.pt:10362/150894Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:21.262200Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv An experimental study on the impact of color variety on the perception of snack food products
title An experimental study on the impact of color variety on the perception of snack food products
spellingShingle An experimental study on the impact of color variety on the perception of snack food products
Lopes, Adriana Cristina Luís
Snacks
Color Variety
Eating Behavior
Visual Cues
Food Perception
Experimental Design Research
Healthy Snacks
Unhealthy Snacks
title_short An experimental study on the impact of color variety on the perception of snack food products
title_full An experimental study on the impact of color variety on the perception of snack food products
title_fullStr An experimental study on the impact of color variety on the perception of snack food products
title_full_unstemmed An experimental study on the impact of color variety on the perception of snack food products
title_sort An experimental study on the impact of color variety on the perception of snack food products
author Lopes, Adriana Cristina Luís
author_facet Lopes, Adriana Cristina Luís
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Lopes, Adriana Cristina Luís
dc.subject.por.fl_str_mv Snacks
Color Variety
Eating Behavior
Visual Cues
Food Perception
Experimental Design Research
Healthy Snacks
Unhealthy Snacks
topic Snacks
Color Variety
Eating Behavior
Visual Cues
Food Perception
Experimental Design Research
Healthy Snacks
Unhealthy Snacks
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-03-20T14:32:52Z
2023-01-27
2023-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150894
TID:203249151
url http://hdl.handle.net/10362/150894
identifier_str_mv TID:203249151
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138132470267904

Registros relacionados