What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market

Detalhes bibliográficos
Autor(a) principal: Kimel, Maciej
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/16587
Resumo: The report addresses the question of what are the preferences of broadband consumers on the Portuguese telecommunication market. A triple play bundle is being investigated. The discrete choice analysis, adopted in the study, base on 110 responses, mainly from NOVA students. The data for the analysis was collected via manually designed on-line survey. The results show that the price attribute is relatively the most important one while the television attribute is being overlooked in the decision making process. Main effects examined in the research are robust. In addition, "extras" components are being tested in terms of users' preferences.
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spelling What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications marketBroadband consumerBundled servicesConjoint analysisTelecommunication marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe report addresses the question of what are the preferences of broadband consumers on the Portuguese telecommunication market. A triple play bundle is being investigated. The discrete choice analysis, adopted in the study, base on 110 responses, mainly from NOVA students. The data for the analysis was collected via manually designed on-line survey. The results show that the price attribute is relatively the most important one while the television attribute is being overlooked in the decision making process. Main effects examined in the research are robust. In addition, "extras" components are being tested in terms of users' preferences.Hoernig, SteffenRUNKimel, Maciej2016-03-01T11:07:59Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/16587TID:201524090enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:53:39Zoai:run.unl.pt:10362/16587Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:20.816529Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
title What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
spellingShingle What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
Kimel, Maciej
Broadband consumer
Bundled services
Conjoint analysis
Telecommunication market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
title_full What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
title_fullStr What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
title_full_unstemmed What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
title_sort What do broadband consumers want? Design and execution of a questionnaire on demand for bundled services on the Portuguese telecomunications market
author Kimel, Maciej
author_facet Kimel, Maciej
author_role author
dc.contributor.none.fl_str_mv Hoernig, Steffen
RUN
dc.contributor.author.fl_str_mv Kimel, Maciej
dc.subject.por.fl_str_mv Broadband consumer
Bundled services
Conjoint analysis
Telecommunication market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Broadband consumer
Bundled services
Conjoint analysis
Telecommunication market
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The report addresses the question of what are the preferences of broadband consumers on the Portuguese telecommunication market. A triple play bundle is being investigated. The discrete choice analysis, adopted in the study, base on 110 responses, mainly from NOVA students. The data for the analysis was collected via manually designed on-line survey. The results show that the price attribute is relatively the most important one while the television attribute is being overlooked in the decision making process. Main effects examined in the research are robust. In addition, "extras" components are being tested in terms of users' preferences.
publishDate 2016
dc.date.none.fl_str_mv 2016-03-01T11:07:59Z
2016-01
2016-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/16587
TID:201524090
url http://hdl.handle.net/10362/16587
identifier_str_mv TID:201524090
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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