Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media

Detalhes bibliográficos
Autor(a) principal: Casado-Molina, Ana Maria
Data de Publicação: 2018
Outros Autores: Ramos, Célia M.Q., Cabrera, Francisco
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/1085
Resumo: Various management models have been proposed for intangible business assets in this new digital era. However, these models do not contemplate the relationships of intangible assets in the business management, neither their impact between them. This work has two main objectives; first, to show the impact of the intangible assets that are expressed on digital media over the energy brands; and second, to prove the relationships between the emotions and experiences and the attitude of these audiences. In order to do so, a novel intangibles model is proposed, and applied over the energy sector of the IBEX35. In this scenario, we have determined that user’s experiences extracted from digital environments significantly have relationships one of the most important intangibles in its business, namely the emotion.
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spelling Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social MediaEmotionDigital InfluencersIntangibles ManagementReputational Intelli-genceSocial MediaVarious management models have been proposed for intangible business assets in this new digital era. However, these models do not contemplate the relationships of intangible assets in the business management, neither their impact between them. This work has two main objectives; first, to show the impact of the intangible assets that are expressed on digital media over the energy brands; and second, to prove the relationships between the emotions and experiences and the attitude of these audiences. In order to do so, a novel intangibles model is proposed, and applied over the energy sector of the IBEX35. In this scenario, we have determined that user’s experiences extracted from digital environments significantly have relationships one of the most important intangibles in its business, namely the emotion.University of Algarve2018-07-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1085Revista Encontros Científicos - Tourism & Management Studies; v. 14 n. 3 (2018); 85-93Tourism & Management Studies; Vol. 14 N.º 3 (2018); 85-93Tourism & Management Studies; Vol. 14 No. 3 (2018); 85-93Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 Núm. 3 (2018); 85-932182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1085https://tmstudies.net/index.php/ectms/article/view/1085/pdf_108Copyright (c) 2018 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessCasado-Molina, Ana MariaRamos, Célia M.Q.Cabrera, Francisco2024-01-17T15:29:36Zoai:ojs.pkp.sfu.ca:article/1085Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:30.933346Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
title Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
spellingShingle Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
Casado-Molina, Ana Maria
Emotion
Digital Influencers
Intangibles Management
Reputational Intelli-gence
Social Media
title_short Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
title_full Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
title_fullStr Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
title_full_unstemmed Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
title_sort Managing Intangibles Relational Capital for the sustainability of the Energy Sector in the Social Media
author Casado-Molina, Ana Maria
author_facet Casado-Molina, Ana Maria
Ramos, Célia M.Q.
Cabrera, Francisco
author_role author
author2 Ramos, Célia M.Q.
Cabrera, Francisco
author2_role author
author
dc.contributor.author.fl_str_mv Casado-Molina, Ana Maria
Ramos, Célia M.Q.
Cabrera, Francisco
dc.subject.por.fl_str_mv Emotion
Digital Influencers
Intangibles Management
Reputational Intelli-gence
Social Media
topic Emotion
Digital Influencers
Intangibles Management
Reputational Intelli-gence
Social Media
description Various management models have been proposed for intangible business assets in this new digital era. However, these models do not contemplate the relationships of intangible assets in the business management, neither their impact between them. This work has two main objectives; first, to show the impact of the intangible assets that are expressed on digital media over the energy brands; and second, to prove the relationships between the emotions and experiences and the attitude of these audiences. In order to do so, a novel intangibles model is proposed, and applied over the energy sector of the IBEX35. In this scenario, we have determined that user’s experiences extracted from digital environments significantly have relationships one of the most important intangibles in its business, namely the emotion.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1085
url https://tmstudies.net/index.php/ectms/article/view/1085
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1085
https://tmstudies.net/index.php/ectms/article/view/1085/pdf_108
dc.rights.driver.fl_str_mv Copyright (c) 2018 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 14 n. 3 (2018); 85-93
Tourism & Management Studies; Vol. 14 N.º 3 (2018); 85-93
Tourism & Management Studies; Vol. 14 No. 3 (2018); 85-93
Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 Núm. 3 (2018); 85-93
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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