Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media

Detalhes bibliográficos
Autor(a) principal: Casado-Molina,Ana-María
Data de Publicação: 2018
Outros Autores: Ramos,Célia M.Q., Cabrera,Francisco
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300008
Resumo: Various management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-ble assets as expressed in digital media related to energy brands; second, to demonstrate the rela-tionships between the emotions, experiences and attitudes of the audiences. To do so, a novel model of intangibles is proposed and applied to the energy sector using IBEX 35 data. In this sce-nario, we determine that users' experiences extracted from digital environments have significant relationships with one of the most important intangibles in the energy business, namely emotion.
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spelling Managing Relational Capital for the Sustainability of the Energy Sector in the Social MediaEmotiondigital influencersintangibles managementreputational intelligencesocial mediaVarious management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-ble assets as expressed in digital media related to energy brands; second, to demonstrate the rela-tionships between the emotions, experiences and attitudes of the audiences. To do so, a novel model of intangibles is proposed and applied to the energy sector using IBEX 35 data. In this sce-nario, we determine that users' experiences extracted from digital environments have significant relationships with one of the most important intangibles in the energy business, namely emotion.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2018-09-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300008Tourism & Management Studies v.14 n.3 2018reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300008Casado-Molina,Ana-MaríaRamos,Célia M.Q.Cabrera,Franciscoinfo:eu-repo/semantics/openAccess2024-02-06T17:29:12Zoai:scielo:S2182-84582018000300008Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:14.426246Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
title Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
spellingShingle Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
Casado-Molina,Ana-María
Emotion
digital influencers
intangibles management
reputational intelligence
social media
title_short Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
title_full Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
title_fullStr Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
title_full_unstemmed Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
title_sort Managing Relational Capital for the Sustainability of the Energy Sector in the Social Media
author Casado-Molina,Ana-María
author_facet Casado-Molina,Ana-María
Ramos,Célia M.Q.
Cabrera,Francisco
author_role author
author2 Ramos,Célia M.Q.
Cabrera,Francisco
author2_role author
author
dc.contributor.author.fl_str_mv Casado-Molina,Ana-María
Ramos,Célia M.Q.
Cabrera,Francisco
dc.subject.por.fl_str_mv Emotion
digital influencers
intangibles management
reputational intelligence
social media
topic Emotion
digital influencers
intangibles management
reputational intelligence
social media
description Various management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-ble assets as expressed in digital media related to energy brands; second, to demonstrate the rela-tionships between the emotions, experiences and attitudes of the audiences. To do so, a novel model of intangibles is proposed and applied to the energy sector using IBEX 35 data. In this sce-nario, we determine that users' experiences extracted from digital environments have significant relationships with one of the most important intangibles in the energy business, namely emotion.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300008
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300008
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000300008
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
dc.source.none.fl_str_mv Tourism & Management Studies v.14 n.3 2018
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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