Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil

Detalhes bibliográficos
Autor(a) principal: Malheiros, Jorge
Data de Publicação: 2015
Outros Autores: Padilla, Beatriz
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10451/28237
Resumo: The proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic–corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).
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spelling Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from BrazilBrazilian immigrantsfemale entrepreneursstereotypescolonial imaginaryaesthetic–corporal capitalbeauty filièreThe proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic–corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).Taylor & FrancisRepositório da Universidade de LisboaMalheiros, JorgePadilla, Beatriz2017-07-06T12:27:53Z20152015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/28237engJorge Malheiros & Beatriz Padilla (2015) Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil, Identities, 22:6, 687-705, DOI: 10.1080/1070289X.2014.9509701070-289X10.1080/1070289X.2014.950970metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T16:19:49Zoai:repositorio.ul.pt:10451/28237Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T21:44:29.753848Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
spellingShingle Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
Malheiros, Jorge
Brazilian immigrants
female entrepreneurs
stereotypes
colonial imaginary
aesthetic–corporal capital
beauty filière
title_short Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_full Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_fullStr Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_full_unstemmed Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_sort Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
author Malheiros, Jorge
author_facet Malheiros, Jorge
Padilla, Beatriz
author_role author
author2 Padilla, Beatriz
author2_role author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Malheiros, Jorge
Padilla, Beatriz
dc.subject.por.fl_str_mv Brazilian immigrants
female entrepreneurs
stereotypes
colonial imaginary
aesthetic–corporal capital
beauty filière
topic Brazilian immigrants
female entrepreneurs
stereotypes
colonial imaginary
aesthetic–corporal capital
beauty filière
description The proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic–corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).
publishDate 2015
dc.date.none.fl_str_mv 2015
2015-01-01T00:00:00Z
2017-07-06T12:27:53Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10451/28237
url http://hdl.handle.net/10451/28237
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Jorge Malheiros & Beatriz Padilla (2015) Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil, Identities, 22:6, 687-705, DOI: 10.1080/1070289X.2014.950970
1070-289X
10.1080/1070289X.2014.950970
dc.rights.driver.fl_str_mv metadata only access
info:eu-repo/semantics/openAccess
rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor & Francis
publisher.none.fl_str_mv Taylor & Francis
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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