Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil

Detalhes bibliográficos
Autor(a) principal: Malheiros, Jorge
Data de Publicação: 2015
Outros Autores: Padilla, Beatriz
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/1822/32465
Resumo: The proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic– corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).
id RCAP_28d60cdac1081e300bf5eca0c3b99b96
oai_identifier_str oai:repositorium.sdum.uminho.pt:1822/32465
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from BrazilBrazilian immigrantsStereotypesColonial imaginaryColonial imaginaryAesthetic–corporal capitalBeauty filièrefemale entrepreneursbeauty filiereSocial SciencesThe proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic– corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).This article is an output of the Foundation for Science and Technology (FCT) sponsored project PIHM/GC/0111/2008 and Brazilian Entrepreneurial Links and Transnational Strategies-Women (BELTS-W).RoutledgeUniversidade do MinhoMalheiros, JorgePadilla, Beatriz20152015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/1822/32465engMalheiros, J., & Padilla, B. (2015). Can stigma become a resource? The mobilisation of aesthetic-corporal capital by female immigrant entrepreneurs from Brazil. Identities-Global Studies in Culture and Power, 22(6), 687-705. doi: 10.1080/1070289x.2014.9509701070-289X10.1080/1070289X.2014.950970http://www.tandfonline.com/loi/gide20#.VK097MnqWYkinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-21T12:41:51Zoai:repositorium.sdum.uminho.pt:1822/32465Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T19:38:55.598938Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
spellingShingle Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
Malheiros, Jorge
Brazilian immigrants
Stereotypes
Colonial imaginary
Colonial imaginary
Aesthetic–corporal capital
Beauty filière
female entrepreneurs
beauty filiere
Social Sciences
title_short Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_full Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_fullStr Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_full_unstemmed Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
title_sort Can stigma become a resource? The mobilisation of aesthetic–corporal capital by female immigrant entrepreneurs from Brazil
author Malheiros, Jorge
author_facet Malheiros, Jorge
Padilla, Beatriz
author_role author
author2 Padilla, Beatriz
author2_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Malheiros, Jorge
Padilla, Beatriz
dc.subject.por.fl_str_mv Brazilian immigrants
Stereotypes
Colonial imaginary
Colonial imaginary
Aesthetic–corporal capital
Beauty filière
female entrepreneurs
beauty filiere
Social Sciences
topic Brazilian immigrants
Stereotypes
Colonial imaginary
Colonial imaginary
Aesthetic–corporal capital
Beauty filière
female entrepreneurs
beauty filiere
Social Sciences
description The proportion and visibility of Brazilian women and particularly the specific images of Brazil and Brazilians in the Portuguese imaginary have contributed to the construction of new versions of stigma and stereotypes surrounding them. Mainstream images of Brazilian women have incorporated prejudices about the sensuality of Creole women who are reminiscent of the Portuguese colonial imaginary. Starting from this stigmatised image, we show how Brazilian women entrepreneurs in the ‘beauty’ business filière reinterpret and mobilise this perceived negative image, transforming it into an added value associated with an ‘aesthetic’ Brazilian body culture. This idea of ‘body’ aesthetics becomes a business resource transformed into aesthetic– corporal capital, a key component of the Brazilian beauty business filière. Empirically, this research is based on qualitative elements, in particular 25 interviews with Brazilian women entrepreneurs of the beauty filière working in Portugal, collected for the project BELTS-W (Brazilian Entrepreneurial Links and Transnational Strategies – Women).
publishDate 2015
dc.date.none.fl_str_mv 2015
2015-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/32465
url http://hdl.handle.net/1822/32465
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Malheiros, J., & Padilla, B. (2015). Can stigma become a resource? The mobilisation of aesthetic-corporal capital by female immigrant entrepreneurs from Brazil. Identities-Global Studies in Culture and Power, 22(6), 687-705. doi: 10.1080/1070289x.2014.950970
1070-289X
10.1080/1070289X.2014.950970
http://www.tandfonline.com/loi/gide20#.VK097MnqWYk
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Routledge
publisher.none.fl_str_mv Routledge
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799132928719978496

Registros relacionados